Content Marketing, The Branded Video Lifecycle, and The Secret Technology Powering It All

Branded video content is all the rage– and for good reason. Already accounting for over half of consumer internet traffic, video will be over 80% of the internet as we know it by 2019. Study after study has confirmed that video is undoubtedly the most powerful medium to connect with customers, employees, and investors (a.k.a. everyone who’s anyone to a business). What’s more, as the Association of National Advertisers report on the rise of the in-house agency observed, companies are increasingly bringing creative work, including video production, in-house. Some of the most progressive brands, like Red Bull and Marriott, run full-blown corporate studios. This trend is expected to continue, as marketing leaders cite several factors for the shift; most notably, speed of project turnaround and a desire to own engagement and conversion data surrounding branded video content. So, in essence: content is king, video content is everything, and leading brands who get this are taking video content management inside.

Understand the Expectations of your Long-Term Retention Strategy

Often, when people use the term ‘archive’ it means many different, often erroneous, things: Some refer to any time that tape is used, instead of disk, to be an ‘archive’ – compared with a ‘backup’. Some refer to ‘archiving’ as the grooming or moving of data from primary storage. Some refer to any long-term retention mechanism (greater than a year) as an archive, even if the copies of data were originally created by a backup application or just a drag-and-drop of a folder or other object