As a marketing professional for over 20 years, I’ve seen many trends come and go. But one thing that hasn’t changed is the overwhelming sense of accomplishment you feel when your marketing message resonates with customers – when you hear them play back your value proposition in their own words with tangible examples of how you’re enabling business growth. It’s a victory that says we listened, we heard correctly, and we nailed it. This is especially true when you’re carving a new direction, such as launching a new offering that challenges the legacy way of doing business. I recently had one of those experiences when a group of Quantum folks had dinner with one of our customers, the fastest growing sports organization in the world.