A good general rule for marketing is to always keep it focused on the customer—don’t talk about yourself. This blog breaks that rule, and you’ll find out why.
There is nothing “magical” about Gartner’s Magic Quadrant report. Completing the questionnaire is certainly hard work and very time-consuming, but it’s nothing compared to what goes into developing the product that is being reviewed. But, it should be viewed as just one valuable piece of data you can use to find the best solution for your problem that fits your budget.
So here’s some irony for you. We’re getting ready to make a major announcement next week about some new products that will help our customers manage massive unstructured data growth. We were at a studio last week filming our keynote, and it dawned on me that it was a good example of exactly the type of problem we’re helping customers solve. By the way, if you want to watch the keynote this Wednesday, October 12 at 8:30am PT, click here.
It was great to see two different pieces of industry news this week that validated our DXi technology as well as the ongoing strength of the deduplication appliance market as a whole.
On March 23rd, Storage Newsletter published an article that referenced the amount of LTO storage capacity shipped in 2015, and that the LTO capacity shipped actually increased by about 18% versus the prior year. These figures are based on a report that was published by the LTO consortium, and the report also indicated that more than 385,000 PB of total data capacity has been shipped since the introduction of LTO Ultrium cartridges in 2000.
On January 12th, we announced our new solution for offsite DR storage using Amazon’s cloud infrastructure – Q-Cloud Protect for Amazon Web Services. There’s a great article about it in eWeek here. Offering a product that runs in Amazon’s cloud infrastructure is a brand new type of offering for us, and I’ve learned a lot over the past year and even in the past few weeks speaking with customers, partners and analysts about this new product. I’ve spent some time speaking with firms of all industries and sizes – private and public universities, small financial services firms, multi-national distributors, government agencies and contractors, and more. Here are some takeaways...
Las Vegas is the home for what’s going to be one of the biggest hotspot for determining the future of IT and data protection. VeeamOn 2015 is almost here. Quantum and Veeam recently cemented our Premier Partnership and we’re excited to talk about how we’re helping customers break free from old school, traditional ways of protecting data. That’s what Kicking The Cartel is all about. Storage companies will be all over VeeamOn, competing for your attention, showing off their latest and greatest in an attempt to be one step ahead of the rapid change in the way companies store data. And we all know the way people access data is changing – with access patterns and virtual workloads becoming less and less predictable. Customers need to have greater access to their data, and they don’t want to pay thousands of dollars per TB for a ‘one size fits all’ to protect it.
Storing data is easy (well, not that easy). But turning it into meaningful business value requires technology partners that know how to integrate well and create something bigger. Customers want products that can create a real solution to a real problem. That’s the Quantum approach and that’s why we’re so excited for this year’s VMworld. We’re “Kicking the Cartel” and helping companies break free from traditional, old school ways of storing and protecting data. If it’s time for your organization to break free from paying $2,500 per TB for backup software, stop by the Quantum booth at VMworld. We’ll show you how to create a different approach to storage that centers on the highest performance and the lowest TCO. We’ll be showcasing all of our technology at VMworld too, including our QXS hybrid storage for VM primary storage and our Artico NAS appliance for archiving. Sign up to meet with the Quantum Storage Experts at the show and you could win an Apple Watch too.
Finally – a day to celebrate everything about backup! We know that backups can sometimes be seen as a necessarily evil, but let’s face it – backing up and protecting data is more important than ever. Both for consumers at a personal level, but also for businesses, digital information is more valuable than ever. And the nature of backup is changing – the idea of ‘batch backup’ that businesses have employed for years is going away, with new technologies and approaches for storing and protecting data coming out all the time. It’s an interesting opportunity to reflect on where Quantum has been in the world of backup as a leader in various technologies, and now where we’re going as a storage company.
Gartner just published their first annual Magic Quadrant for the deduplication appliance market, and I think it’s an accurate portrayal of the market, as well as good validation of Quantum’s DXi deduplication technology. The Magic Quadrant itself is shown below (the full report can be obtained via Gartner), and Quantum was the only vendor ranked as a “Challenger.” This is a great ranking for Quantum and based on Gartner’s methodology this reflects a strong ability to execute, capable products, and the financial resources to sustain continued growth. The strengths that Gartner highlights in their report validate our technology and some of our key differentiation.
We’re really excited for VMworld this week - once again one of the best opportunities to showcase our technologies and the ways that we are helping customers rethink how they protect VMware data, as well as other data types. At VMworld, we’ll be talking about how “Backup is Busted.” What does that mean? Backup is Busted means that batch backup is not designed for protecting virtual servers, or other specialized, challenging data like large unstructured file content. When it comes to virtual servers and VMware data, we’ll be showcasing our vmPRO and DXi-V deduplication technology, which uses a unique approach to protecting VM’s. Rather than the traditional, network-and-resource intensive approach of doing batch backups in proprietary formats, vmPRO snaps VMs in native format, first prepping the VMs for maximum data reduction and network savings. vmPRO uses the native tools available in VMware, instead of treating VM’s like physical servers.
Deduplication is now widely recognized as a proven technology in the datacenter. In fact, it seems to be cropping up everywhere – from flash arrays to backup applications, and of course disk backup appliances. There’s no end in sight for structured and unstructured data growth, and with the proliferation of technology like deduplication, it is not unusual that the level of complexity increases, as does the challenge to keep it in check. A good first step is to recognize where deduplication can best be applied. Here are a few of the considerations.
It’s been exciting over the last year to see our revenue and work with Managed Service Providers grow – both as partners and as customers. There’s no doubt that the transition to the cloud is accelerating and by 2020 we expect at least 40% of data will touch the cloud during workflow. Already, many Enterprises are outsourcing their backup storage, DR storage, maybe even their entire infrastructure to these MSPs. With Quantum’s business as a specialist in scale-out storage and data protection, we’re gaining a better perspective and experience on the service provider business.