Over the past month, I've been lucky enough to spend a lot of time out in the field – connecting with a lot of interesting customers at industry events and spending quality time with Quantum’s regional sales teams around the globe. One common theme across all of this seems to be a resurgence in interest in LTO technology, based on two dynamics and two use cases.
Recently, Quantum has had some success displacing Oracle tape libraries with Quantum Scalar® tape libraries. Quantum’s focus on tape and continued investment in storage technologies—like our new Scalar i3 and Scalar i6 tape libraries with the best storage density, and the introduction of LTO-8 this quarter—have driven customers to switch and save costs.
I just got back from VeeamON 2017 in New Orleans. It was another great show and we had some good conversations with customers, partners (both resellers and technology partners), analysts, and other industry folks.
Some of the most exciting innovations are happening right now in autonomous vehicle development, and our customers and partners are right in the middle of it. Quantum high-performance scale-out storage enables these researchers and scientists to develop safer and smarter self-driving cars like the ones above.
It’s always nice to see objective, fact-based articles to help users make the right buying decisions. This article published last week by Storage Switzerland has some great facts about how to compare tape to other storage technologies in terms of data integrity, bandwidth, and even cost considerations.
A good general rule for marketing is to always keep it focused on the customer—don’t talk about yourself. This blog breaks that rule, and you’ll find out why.
There is nothing “magical” about Gartner’s Magic Quadrant report. Completing the questionnaire is certainly hard work and very time-consuming, but it’s nothing compared to what goes into developing the product that is being reviewed. But, it should be viewed as just one valuable piece of data you can use to find the best solution for your problem that fits your budget.
So here’s some irony for you. We’re getting ready to make a major announcement next week about some new products that will help our customers manage massive unstructured data growth. We were at a studio last week filming our keynote, and it dawned on me that it was a good example of exactly the type of problem we’re helping customers solve. By the way, if you want to watch the keynote this Wednesday, October 12 at 8:30am PT, click here.