Whether you run a post-production house or an in-house corporate video department, your clients are requesting more video assets. And as viewers continue to upgrade to the latest mobile devices and 4K TVs, those clients are pushing you to deliver more of your work in HD, 4K, and other high-quality formats.
Make no mistake, 4K is here. Whether you work for a creative agency, post-production studio, or in-house video team, you probably have clients already requesting 4K content to satisfy the increasing appetite for compelling, ultra-high-definition content.
Artificial intelligence (AI)—the term might conjure up futuristic images of mainframe computers operating space stations or human-like robots defeating chess champions. But we don’t have to wait for the future to experience the power of AI. In fact, AI technologies available today are already helping organizations, in a wide range of fields, to analyze huge volumes of data, solve complex problems, and seize new business opportunities.
Artificial Intelligence and Machine Learning: Exploring New Frontiers in Video Surveillance for Healthcare Organizations
Soon, you may run into Apple’s Siri or Amazon’s Alexa (or an equivalent, unnamed intelligent personal assistant technology) at your local hospital. At least, the thought is not beyond the realm of possibility, especially for those who are working to bring artificial intelligence (AI)-based solutions to the healthcare industry.
Demand for compelling video content is on the rise—and that’s probably great news for your production or post-production studio. But rapidly rising demand can present some storage challenges you’ve never faced before. As you work on more and more projects, your production files and video assets can consume a lot of capacity in your primary storage environment. Your used capacity will only increase as you move into higher-resolution formats that generate larger files.
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Today, when pro sports fans attend a game, they expect more than exciting live action on the field, court, or ice. They’re demanding an immersive experience delivered through a range of video technologies, from the stadium’s jumbotron to the smartphones in their pockets.
You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.
Like many video production studios today, your team is probably creating more and more content. As the requests for assets pour in from across your enterprise, you’re producing marketing videos that show off new product features, HR videos that help recruit job applicants, sales training videos that offer strategies for closing deals, and more.
Virtual reality (VR) is here. In the last few years, the emergence of new, innovative multi-camera systems has enabled producers to more easily capture the high-resolution 3D 360-degree video required for creating stunning VR experiences.
Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.
Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.