NAB Show New York is right around the corner, October 18–19 at the Javits Center, in one of my favorite US cities, also home to the best bagels in the world.
Today, when pro sports fans attend a game, they expect more than exciting live action on the field, court, or ice. They’re demanding an immersive experience delivered through a range of video technologies, from the stadium’s jumbotron to the smartphones in their pockets.
You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.
Like many video production studios today, your team is probably creating more and more content. As the requests for assets pour in from across your enterprise, you’re producing marketing videos that show off new product features, HR videos that help recruit job applicants, sales training videos that offer strategies for closing deals, and more.
Virtual reality (VR) is here. In the last few years, the emergence of new, innovative multi-camera systems has enabled producers to more easily capture the high-resolution 3D 360-degree video required for creating stunning VR experiences.
Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.
Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.
Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
I’ve dabbled in my fair share of do-it-yourself (DIY) projects, but I’m far from a self-proclaimed “crafty” person. I may not be crafty, but Comcast’s NBCUniversal was when it acquired Craftsy, a Denver-based how-to website for crafters. Not surprising since the crafts retail market is somewhere around the $30 to $40 billion mark. In the six years since the start of Craftsy, it has raised more than $103 million in venture capital and has become a premier meeting place for thousands of creative pros and millions of “makers.” Craftsy has produced more than 1,200 video classes on topics ranging from sewing and baking to photography and jewelry making.
The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.
My favorite time of the year is March Madness. As a basketball fan, I can’t help but appreciate the most exciting month of the year when the top Division 1 basketball teams play in a sudden-death style tournament to claim the NCAA national championship. It could be anyone’s last game, and unlike professional sports, college athletes don’t get this time in their lives back, which makes the sweat and tears you see after each game that much more thrilling.