Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.
Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
I’ve dabbled in my fair share of do-it-yourself (DIY) projects, but I’m far from a self-proclaimed “crafty” person. I may not be crafty, but Comcast’s NBCUniversal was when it acquired Craftsy, a Denver-based how-to website for crafters. Not surprising since the crafts retail market is somewhere around the $30 to $40 billion mark. In the six years since the start of Craftsy, it has raised more than $103 million in venture capital and has become a premier meeting place for thousands of creative pros and millions of “makers.” Craftsy has produced more than 1,200 video classes on topics ranging from sewing and baking to photography and jewelry making.
The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.
My favorite time of the year is March Madness. As a basketball fan, I can’t help but appreciate the most exciting month of the year when the top Division 1 basketball teams play in a sudden-death style tournament to claim the NCAA national championship. It could be anyone’s last game, and unlike professional sports, college athletes don’t get this time in their lives back, which makes the sweat and tears you see after each game that much more thrilling.
Does your video archive look more like a storage closet you’re afraid to open? Is it nearly filled to capacity with aging video tapes, external hard disk drives, optical media, old networking cables, and an assortment of other equipment? You’re not alone.
Did you know that the global market for security system integrators will grow to $75.7 billion by 2020, up from $60.3 billion in 2015 (source: IHS Markit)? It only makes sense that just as the security and surveillance industry continues to transform with the move to higher resolution cameras, longer data retention times, and the increase in usage of analytics, that the security system integrators market would also transform. What these integrators may have built their business on—manned guarding, alarm and fire detection, and so on — is quickly changing to focus more on the technology solutions they can provide to their customers.
It’s been a little over a month since the Pokémon I remember as a kid was relaunched as it’s more hip and trendy cousin, Pokémon GO. Although I’m not much of a gamer myself, I will admit that the location-based augmented reality (AR) game developed by Niantic was intriguing. And the premise of the game has the potential to shift the gaming industry from the confines of a dark basement to the whole world as a gamer’s playground.
Security and safety concerns are continuing to grow worldwide. With the onset of federal security mandates like the Affordable Healthcare Act, the healthcare industry is in transformation—being forced to evolve and make security a higher priority.
If you live in the state of Texas and are involved in K-12 education then you should be aware of Senate Bill 507 (S.B. 507). This Bill, scheduled to roll out in the beginning of the 2016-17 school year, will require K-12 school districts in Texas to install audio/video monitoring equipment in any self-contained classroom in which special education services are provided to at least 50% of the students for at least 50% of the school day. School districts are required to store the video and audio data for a minimum of six months.