Is your creative agency seeing an influx of requests for video? If so, you’re not alone. As advertisers look for the latest ways to grab the attention of their busy and easily distracted customers, many are asking ad agencies to incorporate video into comprehensive campaigns that span print, TV, social media, custom apps, and beyond.
StorNext® has long been a staple product for Mac users, proven by the fact that an estimated 80% of Quantum’s media and entertainment StorNext customers use Apple workstations. With so many Mac users, we constantly strive to deliver features that will enhance their experience. One of the latest, Mac Offline File Status and Retrieve, was launched as part of StorNext 6. This new feature makes archival and retrieval operations easier and more efficient by providing users with the ability to browse the archive without the potential of accidental retrievals initiated by the Finder. To learn more about this capability, I talked with Jordan Winkelman, Quantum’s resident Mac expert and solutions architect. Below are excerpts from our discussion.
StorNext 6 is the latest generation of Quantum’s shared storage and data management solution. It’s loaded with exciting new features, so I thought we’d pick off a few of them one at a time to explain how beneficial they can be to your media workflow. Our first deep dive is on FlexTier®, a technology that extends StorNext access to public and private clouds. Besides having a cool name, I wanted to hear exactly why it is a “must have” for content creators. Logically, I went to Greg Holick, our director of cloud storage solutions at Quantum and our resident FlexTier expert. Below are excerpts of our discussion about FlexTier and why it’s a real game-changer.
Color correction plays a critical role in post-production. Matching clips captured from multiple cameras, fixing problems that occurred while shooting, and applying artistic color grading to projects are essential for delivering high-quality content that engages audiences.
There’s no doubt that post-production and animation/visual effects (VFX) studios need strong storage performance for a variety of demanding tasks. Facing extremely tight deadlines, your editors, colorists, artists, and other team members need a responsive experience—even as they work with multiple streams of large 4K media files at high frame rates.