Last week the Active Archive Alliance announced the availability of a report titled “Active Archive and the State of the Industry”. The report is primarily an educational piece, explaining the data growth challenge IT organizations are facing today, and then defining archive characteristics, showing how active archives are implemented and illustrating the resulting benefits.
On March 23rd, Storage Newsletter published an article that referenced the amount of LTO storage capacity shipped in 2015, and that the LTO capacity shipped actually increased by about 18% versus the prior year. These figures are based on a report that was published by the LTO consortium, and the report also indicated that more than 385,000 PB of total data capacity has been shipped since the introduction of LTO Ultrium cartridges in 2000.
OK, perhaps not as colorful as Shakespeare’s original phrase, but in today’s world of data and content proliferation the term archive has suffered tremendous abuse and misunderstanding. This would not be a problem for the reader if vendors and marketers of storage technology products and solutions did a better job of steering the marketplace with well-defined terms that truly meant what they sounded like.
When we received word that Storage Magazine had named Artico as a finalist to its 2015 Product of the Year Awards in the Backup Hardware category, it opened a bit of an existential debate. Backup Hardware? Isn’t there a more appropriate category for an NAS appliance designed to provide intelligent tiering to optimize performance and cost of archive storage? Apparently not, but that shouldn’t be a surprise. We knew at introduction that Artico was carving out a unique niche that takes a fresh approach to data retention and accessibility.
Often, when people use the term ‘archive’ it means many different, often erroneous, things: Some refer to any time that tape is used, instead of disk, to be an ‘archive’ – compared with a ‘backup’. Some refer to ‘archiving’ as the grooming or moving of data from primary storage. Some refer to any long-term retention mechanism (greater than a year) as an archive, even if the copies of data were originally created by a backup application or just a drag-and-drop of a folder or other object
Storing data is easy (well, not that easy). But turning it into meaningful business value requires technology partners that know how to integrate well and create something bigger. Customers want products that can create a real solution to a real problem. That’s the Quantum approach and that’s why we’re so excited for this year’s VMworld. We’re “Kicking the Cartel” and helping companies break free from traditional, old school ways of storing and protecting data. If it’s time for your organization to break free from paying $2,500 per TB for backup software, stop by the Quantum booth at VMworld. We’ll show you how to create a different approach to storage that centers on the highest performance and the lowest TCO. We’ll be showcasing all of our technology at VMworld too, including our QXS hybrid storage for VM primary storage and our Artico NAS appliance for archiving. Sign up to meet with the Quantum Storage Experts at the show and you could win an Apple Watch too.
Today, everyone seems to understand the ever-growing importance of data protection, often viewing it as a superset of backup combined with snapshots and replication. Typically, a conversation about data protection includes the assumption of a “gold standard” centered on using secondary disk for rapid recovery and tertiary tape for long term retention. Of course, “the cloud” also is always a consideration as part of the next generation of the solution. It’s still all under the banner of “data protection” (DP), the collection of activities, methods, and media used to help recover or restore business information after a crisis or other IT disruption. According to research, primary storage is growing around 40% annually, with secondary storage used for data protection growing at similar rates. Budgets aren’t growing nearly that much. Meanwhile, IT organizations are being asked to do more (i.e., inject more agility, functionality, and resiliency into their operations) while spending as little budget money as possible. In actuality, data protection budgets are growing around 4.6% annually according to ESG research, but that level of increase won’t even let you keep doing what you have been doing at a larger scale.Therefore, you have to do something different. What you should do: ARCHIVE!
If you were building a police department from the ground up, where would you begin? Where do you go to stock up on holsters, handcuffs, badges, flashlights, guns, dispatch centers, in-car computers, police cars and the myriad other gear required by modern law enforcement? A good place to start is the Police Security Expo, held this year in Atlantic City. It’s like a superstore for police. And Quantum was there, because police departments increasingly need to include storage on their shopping list. This was my chance to check out the latest on-body cameras that have been in the news so much lately. Think of something about the size of a GoPro, but even more heavy duty, and sophisticated enough to actually begin recording 10 seconds before you press Record. The vendors selling these cameras typically had a good crowd of officers being educated on what it’s like to live with them on a daily basis, and the question of storage always came up. It’s a good thing, because law enforcement agencies are routinely generating over 1PB of data a year.
As you may have heard already, there’s exciting news today in the object storage marketplace: Western Digital Corp., a leader in storage technology, announced that its HGST subsidiary is acquiring Amplidata, Quantum’s object storage technology partner. We’re happy for Amplidata and looking forward to expanded partnership opportunities with WDC and the HGST group. As a reminder, Quantum announced in 2012 that we were leveraging the performance and availability of Amplidata’s object storage technology by embedding it in our Lattus family of unique active archive solutions. Since that time, many Quantum customers have been able to increase the value of their data by extending cost-effective online access to massive volumes (PBs) of information, so let's look at how this announcement is great news for three major reasons.
People and the companies they work for hoard data - it's a fact brought out in survey after survey. Hoarders are not always proud of their habit and are often curious about the options available. Contrary to popular belief, in many cases it is OK to hoard data. Sometimes it is necessary, and in many cases the data being saved can be of great value to the company. Having clarity on the purpose and requirements in your own organization will provide insight into best practices for maximizing the value of the content you keep with the greatest efficiency. There are four hoarder personas: Pacifist, Captive, Opportunist and Capitalist. Take a look and decide which of these best describes your situation, then get ideas on best practices and technologies for your situation.
Chances are, if you are having backup problems, your issue is caused by large unstructured data. Among that mass of unstructured data that is making backup difficult, you're likely to find an increasing amount of data that never changes. Industry analysts have observed that by the year 2020, a full 50% of the data passing over the network (and stored somewhere) is going to be video and images. So the question becomes: Are you ready to look at the composition of your unstructured data to see what data has snuck in? And find an easy archiving software you can install to migrate this data OUT of your active data pool and out of your backup data process?
The theft of credit card and personal identity information is big business. We’ve all seen the headlines about data breaches at Target, Home Depot, and JPMorgan Chase. At JPMorgan Chase, personal information for 83 million households and small businesses was stolen, including names, addresses, phone numbers, and emails. The theft of this personal information is not only expensive to JPMorgan Chase (and its insurers), and not only upsetting for all the people impacted—it can also lead to more cyber attacks in the future, since personal information helps cybercriminals better target individuals. To investigate a cyber attack, you need to be able to look back in time and figure out what happened: how did the attackers get in the door? Where did they go, and what did they take once they got inside?
Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production. Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Yet this competitive pressure has evolved the modern sports production workflow in to a marvel of efficiency where creative storytellers wrap the drama of the moment with compelling storylines, insights and statistics that deepen our appreciation of the game and can dip into an ocean of past games and content to round out the storylines of the moment. The challenge of course is this: How can you manage the crush of new content, make sure its tightly integrated with your existing asset management and production automation, and scale to meet your projected growth without disrupting your operations?