With 6,000 Orders Per Minute, Amazon Prime Day Is One Example of Explosive Data Growth

This Tuesday marked the third Amazon Prime Day, a self-proclaimed holiday which analysts estimated would equate to $1 billion in sales for Amazon in online retail. Analysts predicted a 55% increase over 2016 results. Amazon outperformed with a 60% increase in sales—the largest shopping day in its history. I’ll admit I participated with the purchase of a new blender, and I can’t wait for it to arrive in Amazon’s promised three-day delivery window.

Why 385,000 PB stored on LTO is just the beginning.

On March 23rd, Storage Newsletter published an article that referenced the amount of LTO storage capacity shipped in 2015, and that the LTO capacity shipped actually increased by about 18% versus the prior year. These figures are based on a report that was published by the LTO consortium, and the report also indicated that more than 385,000 PB of total data capacity has been shipped since the introduction of LTO Ultrium cartridges in 2000.

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