Broadcast, Cable, IP: Which Will Win the Race to 4K Ultra HD Delivery?

As much as technology companies would like to believe that they are serving a global market, in reality tech adoption varies widely by region. What happens in London isn’t always what happens in Toronto, much less what happens in Seoul or Mumbai. The adoption of 4K is happening much faster than it did for HD, even though 4K is pulling along other data-intensive technologies: high dynamic range (HDR), high frame rates (HFR) and 10-bit or greater color depth. Now that 4K displays are available worldwide, the question turns to 4K Ultra HD content delivery: by broadcast, by cable, by satellite, or by IP? This challenge is even greater in Asia, where content delivery varies more by locale than in other regions.

What’s Next? Convergence.

The theme for Quantum’s presence next week at NAB is all about “Power What’s Next”. The messaging plays along the line of being ready in your storage infrastructure to handle the next big change in your content workflow. We’ve known about the impact of 4K or even 6K on storage infrastructures and are now even learning about how HDR significantly impacts storage performance requirements. What this means for you, is that you need to envision your environment three years from now when you make storage refresh decisions today. At NAB, Quantum will show you how to Power what’s Next in collaboration with some of our key Quantum Advantage Partners.

Quantum NAB Preview: The Efficiency of a Converged Architecture with Xcellis Workflow Storage

In case you missed the news, last November we released Xcellis, our next generation of StorNext-based appliances. With Xcellis, we re-architected the heart of StorNext solutions—metadata control and high-performance storage—with a new converged architecture that stores user data and metadata in a single array. Xcellis offers everything you expect from StorNext: an open system platform, high-performance streaming, extreme scalability, policy-based migration, choice of storage tiers, and an extensive workflow partner ecosystem. But there are three capabilities that are making Xcellis a hot selling product, particularly for our customers in media and entertainment.

Content Marketing, The Branded Video Lifecycle, and The Secret Technology Powering It All

Branded video content is all the rage– and for good reason. Already accounting for over half of consumer internet traffic, video will be over 80% of the internet as we know it by 2019. Study after study has confirmed that video is undoubtedly the most powerful medium to connect with customers, employees, and investors (a.k.a. everyone who’s anyone to a business). What’s more, as the Association of National Advertisers report on the rise of the in-house agency observed, companies are increasingly bringing creative work, including video production, in-house. Some of the most progressive brands, like Red Bull and Marriott, run full-blown corporate studios. This trend is expected to continue, as marketing leaders cite several factors for the shift; most notably, speed of project turnaround and a desire to own engagement and conversion data surrounding branded video content. So, in essence: content is king, video content is everything, and leading brands who get this are taking video content management inside.

Quantum Partner Stories: Swordfish, Advanced Systems Group and StorNext

I love working with customers that we’ve watched grow and evolve. One of my favorite success stories is Matt Silverman, who founded motion design studio Swordfish in San Francisco with one Mac Mini and some direct attached storage. These days, Swordfish has an impressive client list that includes Sony, Microsoft, and Apple, and their growing team works on projects where 4K footage and large 3D renders are commonplace. Data is the core of Swordfish – like so many other companies, lost data means lost business. As a motion design studio, however, Swordfish has different storage needs than your traditional post house. They needed a robust, redundant network backbone that was compatible with many professional graphics and video software applications.

The Future of Video with Quantum StorNext: Cantemo Introduces Archive Framework

The demands of media delivery have evolved drastically over recent years, with more and more organizations producing often large volumes of video content for a range of uses. As that media landscape evolves, so too must the enabling tools, such as the MAM systems. Naturally with increasing numbers of media files being created, effective storage solutions are becoming increasingly important. Quantum StorNext provides great flexibility and performance for media workflows. By integrating Cantemo Portal with StorNext, our users can automate migration of content based on policies to more cost-effective long-term storage within Quantum.

Making Things Simple: Dalet’s New Solutions at IBC

Whether it’s adding search and edit capabilities for captions and subtitles, enhancing chat and messaging modules, or publishing directly to Facebook and Twitter, Quantum partner Dalet is continuously working to streamline the content creation process with their media asset management (MAM) solutions. Quantum StorNext is tightly integrated with Dalet MAM solutions to further streamline workflows by seamlessly and automatically moving assets between disk, tape, object storage and cloud resources. Today, we’re sharing what’s new with Dalet and what they’ll be showing at IBC.

Reinventing The Video Server

Another year, another new format – or ten! Broadcasters are now surrounded by a sea of formats. Everything from HD-SDI, streaming formats, 4K/UHD and last but by no means least the many variants of IP based transport mechanisms like J2K or SMPTE 2022. It’s an increasing challenge for the industry to handle the mixture of all these sources especially when distributing content to the many output channels a broadcaster needs to address on a daily basis. Adding custom graphics and branding to the video forces us to have multiple versions of the same clip, eating up storage space and increasing the need for video management. Meanwhile broadcasters are often still stuck having specialised devices for singular tasks - video server for video, graphics servers, audio systems and vision mixers to name just a few. This isn’t anything new but a solution is urgently needed as we’re seeing these new formats arrive constantly. As we gear up for IBC 2015, let's take a look at these basic concepts and the understanding of how an efficient broadcaster should ideally operate, and dive into the creation of a new video, graphics and audio workflow centered on Viz Engine as a powerful video playback system.

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