It’s All About Better Serving and Engaging with Audiences – Interview with Dalet: A Recap of IBC2017 and What to Expect at NAB New York

While digesting the events at IBC2017 and preparing for NAB Show New York, I had the pleasure of sitting down with Arnaud Elnecave, vice president of marketing at Dalet. Arnaud has been at Dalet for 10 years and as vice president of marketing, he sets Dalet’s long-term objectives and develops the marketing strategy to increase the company’s global brand awareness. We’re excited to share the big trend he saw at IBC2017, his take on how media companies can improve their workflow efficiencies, if artificial intelligence (AI) can enable media professionals, and what he’s most excited about showcasing at NAB New York.

Flash Storage: Are the Performance Gains Worth It?

You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.

What’s Happening at IBC: SGO Mistika Demo

In our third feature of the blog series What’s Happening at IBC, we’re excited to highlight European partner, SGO, who has been providing leading high-end software solutions within the post-production market for over 25 years. SGO will join us at IBC2017 to demo SGO Mistika technology in a collaborative, shared storage environment. Visit our booth (7.B27) to see the demo.

Putting StorNext To The Test

Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.

So, You’ve Bought a 4K Camera. Now What?

Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.

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