Is your creative agency seeing an influx of requests for video? If so, you’re not alone. As advertisers look for the latest ways to grab the attention of their busy and easily distracted customers, many are asking ad agencies to incorporate video into comprehensive campaigns that span print, TV, social media, custom apps, and beyond.
StorNext® has long been a staple product for Mac users, proven by the fact that an estimated 80% of Quantum’s media and entertainment StorNext customers use Apple workstations. With so many Mac users, we constantly strive to deliver features that will enhance their experience. One of the latest, Mac Offline File Status and Retrieve, was launched as part of StorNext 6. This new feature makes archival and retrieval operations easier and more efficient by providing users with the ability to browse the archive without the potential of accidental retrievals initiated by the Finder. To learn more about this capability, I talked with Jordan Winkelman, Quantum’s resident Mac expert and solutions architect. Below are excerpts from our discussion.
Whether you run a post-production house or an in-house corporate video department, your clients are requesting more video assets. And as viewers continue to upgrade to the latest mobile devices and 4K TVs, those clients are pushing you to deliver more of your work in HD, 4K, and other high-quality formats.
Just last week, Quantum announced a new Xcellis® Scale-out NAS solution that delivers the highest levels of storage performance and scalability in a cost-effective, Ethernet-based appliance.
Make no mistake, 4K is here. Whether you work for a creative agency, post-production studio, or in-house video team, you probably have clients already requesting 4K content to satisfy the increasing appetite for compelling, ultra-high-definition content.
Artificial intelligence (AI)—the term might conjure up futuristic images of mainframe computers operating space stations or human-like robots defeating chess champions. But we don’t have to wait for the future to experience the power of AI. In fact, AI technologies available today are already helping organizations, in a wide range of fields, to analyze huge volumes of data, solve complex problems, and seize new business opportunities.
The cloud era is here. Across many industries, organizations are eagerly implementing private cloud environments and signing up for public cloud services to take advantage of the agility, flexibility, scalability, and cost-saving benefits that this technology can deliver.
The SMPTE 2017 Annual Technical Conference & Exhibition was held October 23–26 in Hollywood, California, providing an ideal opportunity to showcase the latest Quantum solutions for professionals in the film and television post-production industry. New compression formats, 4K mastering, more complex workflows, growing content libraries—these were some of the many subjects discussed over the course of the event. An end-to-end workflow featuring StorNext® 6 shared storage and data management software plus Xcellis® high-performance storage appliances addresses each of these challenges.
StorNext 6 is the latest generation of Quantum’s shared storage and data management solution. It’s loaded with exciting new features, so I thought we’d pick off a few of them one at a time to explain how beneficial they can be to your media workflow. Our first deep dive is on FlexTier®, a technology that extends StorNext access to public and private clouds. Besides having a cool name, I wanted to hear exactly why it is a “must have” for content creators. Logically, I went to Greg Holick, our director of cloud storage solutions at Quantum and our resident FlexTier expert. Below are excerpts of our discussion about FlexTier and why it’s a real game-changer.
Demand for compelling video content is on the rise—and that’s probably great news for your production or post-production studio. But rapidly rising demand can present some storage challenges you’ve never faced before. As you work on more and more projects, your production files and video assets can consume a lot of capacity in your primary storage environment. Your used capacity will only increase as you move into higher-resolution formats that generate larger files.
While digesting the events at IBC2017 and preparing for NAB Show New York, I had the pleasure of sitting down with Arnaud Elnecave, vice president of marketing at Dalet. Arnaud has been at Dalet for 10 years and as vice president of marketing, he sets Dalet’s long-term objectives and develops the marketing strategy to increase the company’s global brand awareness. We’re excited to share the big trend he saw at IBC2017, his take on how media companies can improve their workflow efficiencies, if artificial intelligence (AI) can enable media professionals, and what he’s most excited about showcasing at NAB New York.
NAB Show New York is right around the corner, October 18–19 at the Javits Center, in one of my favorite US cities, also home to the best bagels in the world.