What’s Happening at IBC: SGO Mistika Demo

In our third feature of the blog series What’s Happening at IBC, we’re excited to highlight European partner, SGO, who has been providing leading high-end software solutions within the post-production market for over 25 years. SGO will join us at IBC2017 to demo SGO Mistika technology in a collaborative, shared storage environment. Visit our booth (7.B27) to see the demo.

Putting StorNext To The Test

Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.

So, You’ve Bought a 4K Camera. Now What?

Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.

Three Key Insights into the Future of VFX: Results From a Quantum and postPerspective Survey

Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.

Developing A Winning Storage Strategy To Support University Sports Video

More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.

Let’s Get Crafty

I’ve dabbled in my fair share of do-it-yourself (DIY) projects, but I’m far from a self-proclaimed “crafty” person. I may not be crafty, but Comcast’s NBCUniversal was when it acquired Craftsy, a Denver-based how-to website for crafters. Not surprising since the crafts retail market is somewhere around the $30 to $40 billion mark. In the six years since the start of Craftsy, it has raised more than $103 million in venture capital and has become a premier meeting place for thousands of creative pros and millions of “makers.” Craftsy has produced more than 1,200 video classes on topics ranging from sewing and baking to photography and jewelry making.

It’s 2020—Why Aren’t You Mining Metadata?

Looking back three years at the 2017 NAB Show, one of the notable new technology trends was the influx of artificial intelligence (AI) applications and services. Perhaps the word “appeared” is understating what happened—IBM showed up with a 12-foot diameter, supercomputer-esque display of Watson and the AI services that it (or he?) provided. Microsoft and Quantum also devoted show space to this new AI technology. The takeaway was that there were AI engines—learning machines—brains—that were hungry for video content. Few knew what the implications were at the time.

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