Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
I’ve dabbled in my fair share of do-it-yourself (DIY) projects, but I’m far from a self-proclaimed “crafty” person. I may not be crafty, but Comcast’s NBCUniversal was when it acquired Craftsy, a Denver-based how-to website for crafters. Not surprising since the crafts retail market is somewhere around the $30 to $40 billion mark. In the six years since the start of Craftsy, it has raised more than $103 million in venture capital and has become a premier meeting place for thousands of creative pros and millions of “makers.” Craftsy has produced more than 1,200 video classes on topics ranging from sewing and baking to photography and jewelry making.
Looking back three years at the 2017 NAB Show, one of the notable new technology trends was the influx of artificial intelligence (AI) applications and services. Perhaps the word “appeared” is understating what happened—IBM showed up with a 12-foot diameter, supercomputer-esque display of Watson and the AI services that it (or he?) provided. Microsoft and Quantum also devoted show space to this new AI technology. The takeaway was that there were AI engines—learning machines—brains—that were hungry for video content. Few knew what the implications were at the time.
The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.
StorNext-based solutions deliver superior performance for film and video workflows because StorNext is a tunable, parallel file system that works as fast as block-level storage. This is possible because StorNext features native client software for Linux, Mac OS, and Windows workstations. That means there are tunable parameters for the clients and the servers that coordinate simultaneous access to files. Prior to any large-scale testing like this, it is important to set a baseline by verifying that these parameters perform optimally with the latest hardware and networking technologies.
My favorite time of the year is March Madness. As a basketball fan, I can’t help but appreciate the most exciting month of the year when the top Division 1 basketball teams play in a sudden-death style tournament to claim the NCAA national championship. It could be anyone’s last game, and unlike professional sports, college athletes don’t get this time in their lives back, which makes the sweat and tears you see after each game that much more thrilling.
Does your video archive look more like a storage closet you’re afraid to open? Is it nearly filled to capacity with aging video tapes, external hard disk drives, optical media, old networking cables, and an assortment of other equipment? You’re not alone.