If so, you aren’t alone. We find ourselves in more and more conversations with companies that are feeling angst about their Isilon purchase—for a multitude of reasons. In fact, in a recent survey we conducted, 43% of respondents evaluated Isilon before purchasing a Quantum StorNext® solution. This tells us that although Isilon has a strong presence in the market, it doesn’t deliver the workflow capabilities that media and entertainment companies actually need in a storage system: high performance, easy access, and low cost.
Color correction plays a critical role in post-production. Matching clips captured from multiple cameras, fixing problems that occurred while shooting, and applying artistic color grading to projects are essential for delivering high-quality content that engages audiences.
There’s no doubt that post-production and animation/visual effects (VFX) studios need strong storage performance for a variety of demanding tasks. Facing extremely tight deadlines, your editors, colorists, artists, and other team members need a responsive experience—even as they work with multiple streams of large 4K media files at high frame rates.
Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.
Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.
Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
I’ve dabbled in my fair share of do-it-yourself (DIY) projects, but I’m far from a self-proclaimed “crafty” person. I may not be crafty, but Comcast’s NBCUniversal was when it acquired Craftsy, a Denver-based how-to website for crafters. Not surprising since the crafts retail market is somewhere around the $30 to $40 billion mark. In the six years since the start of Craftsy, it has raised more than $103 million in venture capital and has become a premier meeting place for thousands of creative pros and millions of “makers.” Craftsy has produced more than 1,200 video classes on topics ranging from sewing and baking to photography and jewelry making.
Looking back three years at the 2017 NAB Show, one of the notable new technology trends was the influx of artificial intelligence (AI) applications and services. Perhaps the word “appeared” is understating what happened—IBM showed up with a 12-foot diameter, supercomputer-esque display of Watson and the AI services that it (or he?) provided. Microsoft and Quantum also devoted show space to this new AI technology. The takeaway was that there were AI engines—learning machines—brains—that were hungry for video content. Few knew what the implications were at the time.
The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.