The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.
My favorite time of the year is March Madness. As a basketball fan, I can’t help but appreciate the most exciting month of the year when the top Division 1 basketball teams play in a sudden-death style tournament to claim the NCAA national championship. It could be anyone’s last game, and unlike professional sports, college athletes don’t get this time in their lives back, which makes the sweat and tears you see after each game that much more thrilling.
Does your video archive look more like a storage closet you’re afraid to open? Is it nearly filled to capacity with aging video tapes, external hard disk drives, optical media, old networking cables, and an assortment of other equipment? You’re not alone.
Fox Sports announced this week that the 51st Super Bowl “will be more awesome than usual” as it “will mark the first time that some of the on-field Super Bowl action will also be shot using a higher-resolution 8K camera.”
Star Trek turns 50 today; a great reason for Trekkies to revisit the original series and Star Trek: The Next Generation, both of which have been remastered in high-definition.
If you’re one of the many who have taken a “wait and see” attitude to virtual reality (VR) content creation, now may be the time to jump on board. Advocates who say VR won’t go the way of 3D TV were given more reasons to cheer last week — NBC announced it will provide 85 hours of 360° video from the 2016 Olympics in Rio next month.
As much as technology companies would like to believe that they are serving a global market, in reality tech adoption varies widely by region. What happens in London isn’t always what happens in Toronto, much less what happens in Seoul or Mumbai. The adoption of 4K is happening much faster than it did for HD, even though 4K is pulling along other data-intensive technologies: high dynamic range (HDR), high frame rates (HFR) and 10-bit or greater color depth. Now that 4K displays are available worldwide, the question turns to 4K Ultra HD content delivery: by broadcast, by cable, by satellite, or by IP? This challenge is even greater in Asia, where content delivery varies more by locale than in other regions.
The theme for Quantum’s presence next week at NAB is all about “Power What’s Next”. The messaging plays along the line of being ready in your storage infrastructure to handle the next big change in your content workflow. We’ve known about the impact of 4K or even 6K on storage infrastructures and are now even learning about how HDR significantly impacts storage performance requirements. What this means for you, is that you need to envision your environment three years from now when you make storage refresh decisions today. At NAB, Quantum will show you how to Power what’s Next in collaboration with some of our key Quantum Advantage Partners.
In case you missed the news, last November we released Xcellis, our next generation of StorNext-based appliances. With Xcellis, we re-architected the heart of StorNext solutions—metadata control and high-performance storage—with a new converged architecture that stores user data and metadata in a single array. Xcellis offers everything you expect from StorNext: an open system platform, high-performance streaming, extreme scalability, policy-based migration, choice of storage tiers, and an extensive workflow partner ecosystem. But there are three capabilities that are making Xcellis a hot selling product, particularly for our customers in media and entertainment.
Branded video content is all the rage– and for good reason. Already accounting for over half of consumer internet traffic, video will be over 80% of the internet as we know it by 2019. Study after study has confirmed that video is undoubtedly the most powerful medium to connect with customers, employees, and investors (a.k.a. everyone who’s anyone to a business). What’s more, as the Association of National Advertisers report on the rise of the in-house agency observed, companies are increasingly bringing creative work, including video production, in-house. Some of the most progressive brands, like Red Bull and Marriott, run full-blown corporate studios. This trend is expected to continue, as marketing leaders cite several factors for the shift; most notably, speed of project turnaround and a desire to own engagement and conversion data surrounding branded video content. So, in essence: content is king, video content is everything, and leading brands who get this are taking video content management inside.