NAB Show New York is right around the corner, October 18–19 at the Javits Center, in one of my favorite US cities, also home to the best bagels in the world.
Today, when pro sports fans attend a game, they expect more than exciting live action on the field, court, or ice. They’re demanding an immersive experience delivered through a range of video technologies, from the stadium’s jumbotron to the smartphones in their pockets.
You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.
In our third feature of the blog series What’s Happening at IBC, we’re excited to highlight European partner, SGO, who has been providing leading high-end software solutions within the post-production market for over 25 years. SGO will join us at IBC2017 to demo SGO Mistika technology in a collaborative, shared storage environment. Visit our booth (7.B27) to see the demo.
Like many video production studios today, your team is probably creating more and more content. As the requests for assets pour in from across your enterprise, you’re producing marketing videos that show off new product features, HR videos that help recruit job applicants, sales training videos that offer strategies for closing deals, and more.
In our second feature of the blog series What’s Happening at IBC, we’re spotlighting our valued partner, Autodesk, a leader in 3D design, engineering, and entertainment software. We’re excited to have Autodesk join us at IBC2017 to demo Autodesk Flame in a collaborative, shared storage environment. Stop by our booth (7.B27) for a personal demo.
IBC2017 is right around the corner. Quantum is gearing up for another great show featuring exciting new product launches, partnerships, technology showcases, and demos you won’t want to miss. Continue to check Quantum's blog for more content highlighting our presence at IBC.
Virtual reality (VR) is here. In the last few years, the emergence of new, innovative multi-camera systems has enabled producers to more easily capture the high-resolution 3D 360-degree video required for creating stunning VR experiences.
Color correction plays a critical role in post-production. Matching clips captured from multiple cameras, fixing problems that occurred while shooting, and applying artistic color grading to projects are essential for delivering high-quality content that engages audiences.
There’s no doubt that post-production and animation/visual effects (VFX) studios need strong storage performance for a variety of demanding tasks. Facing extremely tight deadlines, your editors, colorists, artists, and other team members need a responsive experience—even as they work with multiple streams of large 4K media files at high frame rates.
Video technology is evolving at lightning speed. Now that high definition is ubiquitous, there’s an ever-growing demand for the high picture quality and smooth motion associated with 4K ultra-high-definition (UHD) video formats. An increasing number of production houses have made the switch to 4K workflows—and if your team isn’t already working in 4K, it’s only a matter of time before it’s part of your portfolio.
Whether you’re creating customer-facing product videos for your marketing team or training videos for sales, your in-house video production team needs to deliver high-quality media that maximizes the viewers’ interest and engagement. For now, you might be delivering that video in high-definition (HD) or even standard-definition (SD) format. But you can see the future—and the future is 4K.
Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.