Three Key Takeaways from a New CMMA Survey on Corporate Video Trends

The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.

No Shortcuts. No Doubts. The Story Behind Quantum’s 4K Testing.

StorNext-based solutions deliver superior performance for film and video workflows because StorNext is a tunable, parallel file system that works as fast as block-level storage. This is possible because StorNext features native client software for Linux, Mac OS, and Windows workstations. That means there are tunable parameters for the clients and the servers that coordinate simultaneous access to files. Prior to any large-scale testing like this, it is important to set a baseline by verifying that these parameters perform optimally with the latest hardware and networking technologies.

Collegiate Sports Video Production Ups Their Technology Game

My favorite time of the year is March Madness. As a basketball fan, I can’t help but appreciate the most exciting month of the year when the top Division 1 basketball teams play in a sudden-death style tournament to claim the NCAA national championship. It could be anyone’s last game, and unlike professional sports, college athletes don’t get this time in their lives back, which makes the sweat and tears you see after each game that much more thrilling.

Broadcast, Cable, IP: Which Will Win the Race to 4K Ultra HD Delivery?

As much as technology companies would like to believe that they are serving a global market, in reality tech adoption varies widely by region. What happens in London isn’t always what happens in Toronto, much less what happens in Seoul or Mumbai. The adoption of 4K is happening much faster than it did for HD, even though 4K is pulling along other data-intensive technologies: high dynamic range (HDR), high frame rates (HFR) and 10-bit or greater color depth. Now that 4K displays are available worldwide, the question turns to 4K Ultra HD content delivery: by broadcast, by cable, by satellite, or by IP? This challenge is even greater in Asia, where content delivery varies more by locale than in other regions.

What’s Next? Convergence.

The theme for Quantum’s presence next week at NAB is all about “Power What’s Next”. The messaging plays along the line of being ready in your storage infrastructure to handle the next big change in your content workflow. We’ve known about the impact of 4K or even 6K on storage infrastructures and are now even learning about how HDR significantly impacts storage performance requirements. What this means for you, is that you need to envision your environment three years from now when you make storage refresh decisions today. At NAB, Quantum will show you how to Power what’s Next in collaboration with some of our key Quantum Advantage Partners.

Quantum NAB Preview: The Efficiency of a Converged Architecture with Xcellis Workflow Storage

In case you missed the news, last November we released Xcellis, our next generation of StorNext-based appliances. With Xcellis, we re-architected the heart of StorNext solutions—metadata control and high-performance storage—with a new converged architecture that stores user data and metadata in a single array. Xcellis offers everything you expect from StorNext: an open system platform, high-performance streaming, extreme scalability, policy-based migration, choice of storage tiers, and an extensive workflow partner ecosystem. But there are three capabilities that are making Xcellis a hot selling product, particularly for our customers in media and entertainment.

Content Marketing, The Branded Video Lifecycle, and The Secret Technology Powering It All

Branded video content is all the rage– and for good reason. Already accounting for over half of consumer internet traffic, video will be over 80% of the internet as we know it by 2019. Study after study has confirmed that video is undoubtedly the most powerful medium to connect with customers, employees, and investors (a.k.a. everyone who’s anyone to a business). What’s more, as the Association of National Advertisers report on the rise of the in-house agency observed, companies are increasingly bringing creative work, including video production, in-house. Some of the most progressive brands, like Red Bull and Marriott, run full-blown corporate studios. This trend is expected to continue, as marketing leaders cite several factors for the shift; most notably, speed of project turnaround and a desire to own engagement and conversion data surrounding branded video content. So, in essence: content is king, video content is everything, and leading brands who get this are taking video content management inside.

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