There’s never been a bigger rush to transcode and deliver content worldwide to more distribution channels than today. A broad range of new delivery platforms and new audiences can bring new value to legacy content, but only if your workflow supports it. If you’re not ready to release content quickly when a new distribution opportunity arises, re-process it for special features, or even re-use content in a new project, you’re leaving money on the table. And that’s not so easy to explain to your boss or your investors. Unfortunately, most workflows are poorly set up to access, transcode and deliver content created years ago. The good news is that StorNext 5 workflows built with Quantum Lattus have specific capabilities that enable real-time and non-real-time operations to occur efficiently in the same storage infrastructure. Here's how.
As you may have heard already, there’s exciting news today in the object storage marketplace: Western Digital Corp., a leader in storage technology, announced that its HGST subsidiary is acquiring Amplidata, Quantum’s object storage technology partner. We’re happy for Amplidata and looking forward to expanded partnership opportunities with WDC and the HGST group. As a reminder, Quantum announced in 2012 that we were leveraging the performance and availability of Amplidata’s object storage technology by embedding it in our Lattus family of unique active archive solutions. Since that time, many Quantum customers have been able to increase the value of their data by extending cost-effective online access to massive volumes (PBs) of information, so let's look at how this announcement is great news for three major reasons.
As we get ready to say goodbye to 2014, our thoughts turn to what lies ahead in 2015. If it’s anything like this year, it will be another exciting – and interesting – one for storage. With that in mind, here are some of my thoughts on what’s in store for storage in the coming year.
Nick Gold and Jason Whetstone from Chesapeake Systems begin the third season of their popular audio podcast series with an in-depth, wide-ranging conversation with Quantum's Alex Grossman and Skip Levens. In this episode, the Workflow Show dives into Alex and Skip's driving passion that they have carried with them since their early days at Apple: To make storage - as it becomes ever more complicated - more flexible and seamless to today's video end-users.
I consider the attention industry analysts pay to emerging technologies to be an interesting barometer for the market. Not long ago I attended the Next Gen Storage Summit, where object storage was a key focus, and met with a long list of industry luminaries to discuss object storage and where it is headed. Lots of probing discussions about Lattus, as well as observations about use cases for various industries, that stand to benefit from more cost efficient, scalable and accessible storage. They have also echoed a sentiment consistently: Demand for capacity growth is real industry wide and there is clearly a mix shift toward unstructured content that is driving this.
As a marketing professional for over 20 years, I’ve seen many trends come and go. But one thing that hasn’t changed is the overwhelming sense of accomplishment you feel when your marketing message resonates with customers – when you hear them play back your value proposition in their own words with tangible examples of how you’re enabling business growth. It’s a victory that says we listened, we heard correctly, and we nailed it. This is especially true when you’re carving a new direction, such as launching a new offering that challenges the legacy way of doing business. I recently had one of those experiences when a group of Quantum folks had dinner with one of our customers, the fastest growing sports organization in the world.
As I’ve said in prior posts, keeping data in native format for later use is increasingly a “must have” for many customers. This is the starting point. Stage two is, of course, turning raw data into useful information by adding knowledge or context. Before you can transition data into business information, you also must find the pieces of data that are interesting or useful. In the media and entertainment world, this is done predominantly through a concept called “metadata tagging.” Metadata tagging is a process by which every unique data element (for video, this would be a frame) is enriched with business information likely to identify its value.
Contrary to popular belief, how you archive matters more than what or why you archive. For the broad market, the notion of non-archived data has become antiquated. Getting rid of old data means taking the time or investing in resources required to decide what data can be deleted, and most data managers do not feel comfortable making those decisions. So today virtually everything is being stored forever, generating huge repositories of data and content, and creating a great urgency to establish a data storage architecture that will thrive in this new “store everything forever” era.
This article originally appeared on Wired Magazine’s Innovation Insights. With the start of the new year, it’s time once again for those of us in enterprise storage to look ahead and offer our predictions for what the industry will see in 2014. So without further ado, here are ten trends that will have a big impact in the coming year.
I know a lot of folks think the big contest this time of year is the Super Bowl playoffs. In Quantum’s Denver, Bay Area and Seattle offices we’re sporting the colors of the Broncos, 49ers and Seahawks, with just a bit of friendly trash talk to kick off conference calls. Perhaps you know someone rooting for New England – I don’t. But if you care about data storage, the other big contest is Storage Magazine’s Product of the Year Awards. The award serves as an annual reminder of what the storage community found important, promising, and profitable. This year’s award finalists include a cross-section of Quantum products spanning scale-out shared storage and the data center, highlighting the breadth of innovation from the company over the last year. For 2013, four Quantum products – more than any other vendor among the finalists – have been selected in three award categories.
Let’s face it: primary storage vendors love anyone who will keep infrequently accessed data on primary storage. These customers are like money in the bank, and the last thing a primary storage vendor wants is for those customers to wise up and break the chains that bind enterprises to their current storage investment model.
Astronomers searching for life outside of our solar system speak of The Goldilocks Zone – the region around a star where conditions are suitable for sustaining life: not too close and hot, and not too distant and cold. Initially these “just right” conditions appeared to be almost impossibly rare, but researchers over the years have found organisms that can exist in more conditions than previously imagined. It turns out that the Goldilocks Zone is wider than we thought, increasing the possibility of finding other planets capable of sustaining life. Today a similar recognition is happening in data centers. While IT has long thought of data storage as “hot” and requiring immediate access in flash memory or primary disk, or “cold” and suitable for backup and archive to tape, there weren’t many choices for a “warm” tier of data that required a more nuanced cost/latency balance. The expanding range of choices such as public and private cloud, object storage and LTFS tape has in effect created a wider Goldilocks Zone for data centers. The refreshed thinking about the capabilities of both established and emerging technologies for these different tiers of storage has been getting a lot of attention lately.
The creation and acquisition of massive amounts of content has become easier than ever. With the introduction of new digital acquisition technologies (from video cameras to sensors) and increasingly sophisticated data analysis tools, the way we handle and save our data is changing. The true value of information will evolve over time. For example, real-time data and historical data can reveal unexpected results. Old video footage can be compiled and digitized from archives to capture a previously insignificant moment in time. For businesses that rely on data to identify trends or repurpose content for monetization, there is a need to keep all of this forever.