Today, when pro sports fans attend a game, they expect more than exciting live action on the field, court, or ice. They’re demanding an immersive experience delivered through a range of video technologies, from the stadium’s jumbotron to the smartphones in their pockets.

Venues—sometimes in collaboration with teams and leagues—are ramping up their video production capabilities to meet these expectations. The video team at your venue is probably already capturing high-resolution video from multiple cameras and delivering live feeds while also rapidly producing clips that integrate historical footage—all to display on scoreboards or HD screens mounted in lobbies and near concession stands. You may also be generating an array of supplemental between-game content that fans can access from mobile devices while they’re sitting in their seats or taking the train home.

Much of this content is HD, but many video production teams are moving toward 4K and even higher-resolution formats. Some are even exploring virtual reality (VR) and augmented reality (AR) as ways to further enhance the in-venue experience or place fans at home in the center of the action.

Does your video production team have the IT infrastructure it needs to meet the expectations of today’s fans? And are you prepared for what lies ahead.

Delivering a captivating in-game video experience might require you to reassess your storage environment. As you evaluate your current infrastructure and consider ways to refresh it, focus on these five requirements:

  1. Performance: You need the performance to ingest multi-camera content, provide fast access to large high-resolution files, and play out media in real time. It might be tempting to immediately invest in flash-based solid-state drives (SSDs), but many video production teams can achieve sufficient performance from hard disk drives (HDDs) without the high cost of flash. Check out this tip sheet if you’re feeling flashy.
  2. Collaboration: To deliver content fast, you need ways to streamline collaboration among your video team members. A solution that provides a single-namespace environment, with centralized media creation and distribution across multiple tiers, enables editors and other team members to get what they need rapidly.
  3. Scalability: The amount of data you’re collecting will continue to grow rapidly, especially as you move toward higher-resolution formats and digitize more archival footage. How much content can you expect? At one end of the spectrum, the MLB Network has archived 885,000 hours of video content. Even if you’re operating on a smaller scale, you need a storage platform that lets you expand cost-effectively well into the future.
  4. Cognitive capabilities: Can you find that archival clip of your baseball team’s Hall of Fame slugger while your current star is still at bat? Using artificial intelligence (AI) can help streamline the process of creating metadata tags for all of your stored and archived content. You can locate and retrieve clips fast—without time-consuming manual tagging or searching. Learn more about how AI can help with video production storage.
  5. Cost control: Pro sports venues, teams, and leagues might have decent budgets for video, but you still need to keep costs under control. A unified solution with intelligent tiering can help you avoid excessive costs by dynamically moving data from expensive primary storage systems to more cost-effective archives.

Quantum StorNext® storage solutions can satisfy these key sports video requirements, giving you a robust platform for meeting the rising expectations of today’s sports fans. Designed for media, these solutions provide the performance, cost-effective scalability, and collaborative and cognitive capabilities for delivering engaging, high-quality video.

To learn how Quantum storage solutions can help enhance the in-game experience and support a variety of other pro sports video use cases, read the e-book, Beyond the Broadcast: Producing Engaging Content For Leading Sports Venues, Teams, and Leagues

Recommended Posts

Leave a Comment