The human brain is wired for conversation. And it’s also wired for beauty—we appreciate art and sunsets and gorgeous landscapes, architecture and racecars and winning jump shots. Perhaps that’s what makes video so powerful—it combines conversation with beautiful images. Our brains are wired for this combination of imagery and conversation, and the result is something that engages us.
Today’s advances in camera, post-production, and broadcast technologies make it easier than ever to create super engaging content with video. It’s no wonder that digital storytelling is growing in both corporate America and government organizations—it gets the job done. Video tells a powerful story.
There are 4 primary ways in which government agencies are embracing video today (outside of surveillance, that is):
To Promote Their Value
If you are one of the half-million subscribers to NASA’s youtube channel, you know that many federal organizations have already embraced video to tell their stories. Video lets agencies promote accomplishments in ways that the printed word cannot. After following @astro_reid on the #ISS in space, how fun to see yesterday’s video from NASA of the ISS Expedition 41 crew’s welcome interview in Kazakhstan.
To Train Team Members
Some organizations are spending fewer dollars flying employees around to train them, and instead are using video-based training. It’s a bit uncomfortable for people who prefer raising their hand to ask a question, but it makes the training available to more people on a far more flexible schedule. And on iPads and mobile devices, too.
To Broadcast to Remote Teams and Constituents
One customer broadcasts a daily TV show to all of their remote team members, to keep everyone on the same page. Other organizations are chartered with broadcasting television shows to their constituents. These broadcast workflows can be demanding and deadline-driven, but the communication benefits are real.
One agency uses video to record an event from many different camera angles—and then their scientists study it to more deeply understand the mechanics of what happened.
It makes sense that government organizations are embracing video, just like Cisco, just like GoPro, just like PepsiCo. It really doesn’t matter if an organization’s mission is to entertain, to manufacture, to push the boundaries of science, or to protect national security—they all need to communicate with somebody. And today, more and more—that communication is accomplished with video. Like in this sweet video about Quantum’s partnership with Censhare, which hopefully sheds a bit of light on how fun it is to help organizations deal with the fact that… video is growing like a weed.