As ubiquitous as the cloud is today, it has taken time to get there. Even in enterprise IT, you wouldn’t characterize the adoption of cloud services as universal and all-encompassing. Functions that seem obvious and mundane like cloud-based IT storage backup and cloud-based virtualized software development went through periods of careful ROI analysis. So it is with cloud for media and entertainment. If you feel like you’re behind the curve in leveraging cloud in your M&E operations, you’re not alone and it comes down to two factors: ecosystem and workflow.

There is a lot of creativity that goes into making entertainment content, but media production is more than purely creative endeavor; it’s also a manufacturing process. Our raw materials are creative ideas and the pixels that represent them. Our factory floors are the capture, storage, processing, and delivery systems we work with. Our robotics are the automated data movers, transcoding and rendering farms, and quality control applications. Our skilled craftspeople are the directors, editors, colorists, special effects designers. It takes a well-defined and efficient process to transform the raw materials into a quality product in a repeatable and cost-effective way. It all comes down to the ecosystem of tools and the workflows that have been honed since pictures started moving.

Quantum Storage Hollywood Video Workflows
Quantum Data Protection Cloud

At IMT, we’ve been working with customers to create inside-the-firewall private clouds and digital archives for quite a while with great success. For use cases where there’s a lot of content that needs to sit in an “extended online” tier such as object storage without the cost associated with primary storage, it can be a tremendous boost to efficiency and productivity. But public cloud has been more elusive. The problem with the public cloud for M&E is that it disrupts workflow by creating additional manual steps, additional software development, or additional hardware —none of which improve the workflow itself. Sure, there are benefits to public cloud, but they haven’t been worth the costs until now.

Quantum’s announcement of Q-Cloud Archive isn’t just a step in the right direction, this capability can be put to use immediately. Quantum StorNext and its tiered approach to storage management have been working in M&E workflows for years. Now the cloud becomes available too and it acts just like other tiers such as primary disk, object storage, and tape. There are no changes to apps and no additional hardware. Most importantly for complex workflows, API-based Media Asset Management Systems also continue to work without modification.

So now the question is, if you’re not already considering public cloud as an option for your infrastructure, what’s stopping you?

Want to Learn More?

Check out the StorNext Archive in the Cloud page, and see how Q-Cloud was designed for content creators, content owners, and media workflows.

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