It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
As much as technology companies would like to believe that they are serving a global market, in reality tech adoption varies widely by region. What happens in London isn’t always what happens in Toronto, much less what happens in Seoul or Mumbai. The adoption of 4K is happening much faster than it did for HD, even though 4K is pulling along other data-intensive technologies: high dynamic range (HDR), high frame rates (HFR) and 10-bit or greater color depth. Now that 4K displays are available worldwide, the question turns to 4K Ultra HD content delivery: by broadcast, by cable, by satellite, or by IP? This challenge is even greater in Asia, where content delivery varies more by locale than in other regions.
In the fast-paced entertainment industry, the technology for both creating and consuming content can shift sharply and quickly. Making the right technology choices, at the right time, with well-timed implementation can mean the difference in moving your business forward or wasting a lot of time and budget fixing bad decisions, or worse, losing the business. These three market trends have the power to disrupt your workflow, but by making a few key decisions today you can transition smoothly in 2015, plus prepare for what’s to come in the future. In Pt.1 of the series we look at a technology that's going to be on everyone's mind at NAB 2015: 4K.