Las Vegas is the home for what’s going to be one of the biggest hotspot for determining the future of IT and data protection. VeeamOn 2015 is almost here. Quantum and Veeam recently cemented our Premier Partnership and we’re excited to talk about how we’re helping customers break free from old school, traditional ways of protecting data. That’s what Kicking The Cartel is all about. Storage companies will be all over VeeamOn, competing for your attention, showing off their latest and greatest in an attempt to be one step ahead of the rapid change in the way companies store data. And we all know the way people access data is changing – with access patterns and virtual workloads becoming less and less predictable. Customers need to have greater access to their data, and they don’t want to pay thousands of dollars per TB for a ‘one size fits all’ to protect it.
Storing data is easy (well, not that easy). But turning it into meaningful business value requires technology partners that know how to integrate well and create something bigger. Customers want products that can create a real solution to a real problem. That’s the Quantum approach and that’s why we’re so excited for this year’s VMworld. We’re “Kicking the Cartel” and helping companies break free from traditional, old school ways of storing and protecting data. If it’s time for your organization to break free from paying $2,500 per TB for backup software, stop by the Quantum booth at VMworld. We’ll show you how to create a different approach to storage that centers on the highest performance and the lowest TCO. We’ll be showcasing all of our technology at VMworld too, including our QXS hybrid storage for VM primary storage and our Artico NAS appliance for archiving. Sign up to meet with the Quantum Storage Experts at the show and you could win an Apple Watch too.
Today, everyone seems to understand the ever-growing importance of data protection, often viewing it as a superset of backup combined with snapshots and replication. Typically, a conversation about data protection includes the assumption of a “gold standard” centered on using secondary disk for rapid recovery and tertiary tape for long term retention. Of course, “the cloud” also is always a consideration as part of the next generation of the solution. It’s still all under the banner of “data protection” (DP), the collection of activities, methods, and media used to help recover or restore business information after a crisis or other IT disruption. According to research, primary storage is growing around 40% annually, with secondary storage used for data protection growing at similar rates. Budgets aren’t growing nearly that much. Meanwhile, IT organizations are being asked to do more (i.e., inject more agility, functionality, and resiliency into their operations) while spending as little budget money as possible. In actuality, data protection budgets are growing around 4.6% annually according to ESG research, but that level of increase won’t even let you keep doing what you have been doing at a larger scale.Therefore, you have to do something different. What you should do: ARCHIVE!
Finally – a day to celebrate everything about backup! We know that backups can sometimes be seen as a necessarily evil, but let’s face it – backing up and protecting data is more important than ever. Both for consumers at a personal level, but also for businesses, digital information is more valuable than ever. And the nature of backup is changing – the idea of ‘batch backup’ that businesses have employed for years is going away, with new technologies and approaches for storing and protecting data coming out all the time. It’s an interesting opportunity to reflect on where Quantum has been in the world of backup as a leader in various technologies, and now where we’re going as a storage company.
Quantum's DXi6900 proudly received the Silver Award in Storage Magazine/SearchStorage.com's 2014 "Product of the Year Backup Hardware" category. This industry recognition comes just as industry analyst ESG released the results of their recent lab testing, validating DXi6900’s performance claims. Both the award and lab validation are a big deal for us and reinforce what we’ve already been hearing from our happy customers: DXi6900 is a high performance appliance that is very well suited to the needs of mid-size and enterprise-scale companies as well as managed service providers.
People and the companies they work for hoard data - it's a fact brought out in survey after survey. Hoarders are not always proud of their habit and are often curious about the options available. Contrary to popular belief, in many cases it is OK to hoard data. Sometimes it is necessary, and in many cases the data being saved can be of great value to the company. Having clarity on the purpose and requirements in your own organization will provide insight into best practices for maximizing the value of the content you keep with the greatest efficiency. There are four hoarder personas: Pacifist, Captive, Opportunist and Capitalist. Take a look and decide which of these best describes your situation, then get ideas on best practices and technologies for your situation.
Chances are, if you are having backup problems, your issue is caused by large unstructured data. Among that mass of unstructured data that is making backup difficult, you're likely to find an increasing amount of data that never changes. Industry analysts have observed that by the year 2020, a full 50% of the data passing over the network (and stored somewhere) is going to be video and images. So the question becomes: Are you ready to look at the composition of your unstructured data to see what data has snuck in? And find an easy archiving software you can install to migrate this data OUT of your active data pool and out of your backup data process?
Gartner just published their first annual Magic Quadrant for the deduplication appliance market, and I think it’s an accurate portrayal of the market, as well as good validation of Quantum’s DXi deduplication technology. The Magic Quadrant itself is shown below (the full report can be obtained via Gartner), and Quantum was the only vendor ranked as a “Challenger.” This is a great ranking for Quantum and based on Gartner’s methodology this reflects a strong ability to execute, capable products, and the financial resources to sustain continued growth. The strengths that Gartner highlights in their report validate our technology and some of our key differentiation.
With the dawn of “Big Data,” businesses in all industries increasingly need to analyze the combination of current and historical data to compete in the marketplace. Data-in-context is more valuable than ever before. For many commercial enterprises, the resulting need to keep more and more data indefinitely and the storage challenges this causes are driving businesses to modify their practices and data architecture in a way that seems different and new. But, in fact, this concept is a very old idea for a number of industry verticals where data is, quite literally, their business. Nowhere is this truer than in the world of media and entertainment, where data (video) is the most valuable asset, and where the concept of data reuse (re-monetization) is a primary element of driving revenue.
I read a good article in SearchDataBackup recently on an interview Sarah Wilson conducted with Jon Toigo on LTFS (Linear Tape File System). LTFS is an open standard technology that allows you to use tape like NAS – drag and drop files to and from the tape, quickly access them from a directory on your screen, easily exchange them between different operating systems and software, etc. The interview provides a good overview of LTFS and where it’s being used, and he also shoots down some of the misconceptions about tape that I often hear.
As the volume of data has increased, there has been a shift in the way that companies use and access that data. That means it’s time to change the way you think about data protection, retention, and accessibility. Organizations of all sizes recognize that data can help gain competitive advantages and even support new revenue streams, but this is placing a demand on IT to store and preserve access to that data. Companies need new solutions and technologies to support unpredictable, on-demand access and incorporate new approaches to backup and archiving. It’s time to reTHINK Backup & Archive.
Being the “Cloud Guy” at Quantum, I get to talk to a wide variety of people about what’s happening in the cloud, from the wildly optimistic visionaries to the skeptics in the wondering, “Is my data really safe?” This week the visionaries got a hard reality check when Nirvanix abruptly announced plans to shut down their cloud service, giving customers and partners just two weeks to find another place for their petabytes of data. The cloud still offers enormous benefits, but I think the Nirvanix example is a great reminder that not all clouds are created equal and there are key considerations companies need to thoroughly evaluate.