If you’re in the media and entertainment industry, 4K is a term now nearly as ubiquitous as HD. And if your organization does post production, broadcast, or content distribution, odds are you are already working with 4K media, according to a new survey from Quantum and postPerspective.
Whether you run a post-production house or an in-house corporate video department, your clients are requesting more video assets. And as viewers continue to upgrade to the latest mobile devices and 4K TVs, those clients are pushing you to deliver more of your work in HD, 4K, and other high-quality formats.
The cloud era is here. Across many industries, organizations are eagerly implementing private cloud environments and signing up for public cloud services to take advantage of the agility, flexibility, scalability, and cost-saving benefits that this technology can deliver.
The SMPTE 2017 Annual Technical Conference & Exhibition was held October 23–26 in Hollywood, California, providing an ideal opportunity to showcase the latest Quantum solutions for professionals in the film and television post-production industry. New compression formats, 4K mastering, more complex workflows, growing content libraries—these were some of the many subjects discussed over the course of the event. An end-to-end workflow featuring StorNext® 6 shared storage and data management software plus Xcellis® high-performance storage appliances addresses each of these challenges.
You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.
4K technically is just a frame size–4096 pixels×2160 lines for cinema or 3840×2160 for consumer–but to achieve the quality that people expect from 4K, you need more than just a high-resolution image. You also need a frame rate of 24 frames per second or greater, and a compression codec that doesn’t degrade the 4K image quality. The dirty little secret is that it’s really hard to stream 4K content at this rate without dropping frames on a shared storage system, so some workflow storage vendors are reverting back to direct attached storage to support their 4K claims. That means that you’ll need to modify your workflow for 4K to download locally for edit instead of accessing directly from shared storage. Say goodbye to the collaborative environment that’s shortened your production cycles to meet the tight deadlines that drive this competitive industry.