With New Opportunities Come New Challenges: How Modern NAS Storage Helped A Premier Post-Production Firm Grow Their Business

"Business opportunities are like buses, there is always another one coming.” This is a favorite quote of mine, largely because of the truth that it speaks; specifically, that it takes much more than an opportunity or idea to ultimately have its inherent benefits or value come to fruition. Thinking about existing capability, understanding the business transformation required, and then properly executing these changes are all critical steps to achieving success.

Transitioning to an All-IP Workflow but Concerned about 4K Streaming Performance? New Test Results May Surprise You.

Like most video production and post-production studios, your organization is probably implementing new tools to meet rising demand for finished content in multiple, high-resolution formats. Perhaps you are upgrading software or buying powerful new editing platforms that can manipulate and master such large files. However, to ensure that your workflow doesn’t have any bottlenecks in streaming 4K content, especially in an all-IP storage environment, understanding what kind of performance your storage infrastructure can deliver should be a high priority.

Addressing Challenges for the Hollywood Post-Production Community

The SMPTE 2017 Annual Technical Conference & Exhibition was held October 23–26 in Hollywood, California, providing an ideal opportunity to showcase the latest Quantum solutions for professionals in the film and television post-production industry. New compression formats, 4K mastering, more complex workflows, growing content libraries—these were some of the many subjects discussed over the course of the event. An end-to-end workflow featuring StorNext® 6 shared storage and data management software plus Xcellis® high-performance storage appliances addresses each of these challenges.

Flash Storage: Are the Performance Gains Worth It?

You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.

Live from NAB – Not All 4K is Created Equal

4K technically is just a frame size–4096 pixels×2160 lines for cinema or 3840×2160 for consumer–but to achieve the quality that people expect from 4K, you need more than just a high-resolution image. You also need a frame rate of 24 frames per second or greater, and a compression codec that doesn’t degrade the 4K image quality. The dirty little secret is that it’s really hard to stream 4K content at this rate without dropping frames on a shared storage system, so some workflow storage vendors are reverting back to direct attached storage to support their 4K claims. That means that you’ll need to modify your workflow for 4K to download locally for edit instead of accessing directly from shared storage. Say goodbye to the collaborative environment that’s shortened your production cycles to meet the tight deadlines that drive this competitive industry.