If so, you aren’t alone. We find ourselves in more and more conversations with companies that are feeling angst about their Isilon purchase—for a multitude of reasons. In fact, in a recent survey we conducted, 43% of respondents evaluated Isilon before purchasing a Quantum StorNext® solution. This tells us that although Isilon has a strong presence in the market, it doesn’t deliver the workflow capabilities that media and entertainment companies actually need in a storage system: high performance, easy access, and low cost.
Visual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
Avoid Tears from a WannaCry Ransomware Attack: Follow the 3, 2, 1 Backup Rule for your Company’s Data Center.
Major companies, healthcare organizations, and individuals were hit this weekend by the newest ransomware attack—WannaCry. WannaCry affected an exploit in the Windows XP operating system on PCs. Microsoft shortly sent out a fix for the security flaw, but authorities warn that many more cases may come to light in the following weeks.
A good general rule for marketing is to always keep it focused on the customer—don’t talk about yourself. This blog breaks that rule, and you’ll find out why.
Fox Sports announced this week that the 51st Super Bowl “will be more awesome than usual” as it “will mark the first time that some of the on-field Super Bowl action will also be shot using a higher-resolution 8K camera.”
Top Three Reasons Not to Believe the Deduplication Appliance Datasheets : Reason #4 (There is always more)
To follow up on reason 2 (marketing metrics are not your metrics), I recently found another interesting case. I saw on the news that a major deduplication appliance vendor had just released new models. So, I downloaded and started reading their datasheets and technical presentations (as always), and one thing surprised me—the very high stream counts. The stream count was always accompanied by keywords such as “up to,” which means “less than or equal to,” so in other words nothing is guaranteed. Because the devil is always in the details, I searched for other keywords such as “concurrent (streams)” and so on without success. I also found strange figures, such as outbound replication stream counts higher than inbound, which is unusual. (Most customers need more “fan ins” than “fan outs.”)
There is nothing “magical” about Gartner’s Magic Quadrant report. Completing the questionnaire is certainly hard work and very time-consuming, but it’s nothing compared to what goes into developing the product that is being reviewed. But, it should be viewed as just one valuable piece of data you can use to find the best solution for your problem that fits your budget.
We could spend our days reading nothing but analyst reports, independent articles, and vendor white papers that cover the market and specific products as we try to understand what is coming next and how we are going to deal with it. But that wouldn’t leave much time for our day jobs. Check out the analyses from Gartner and Enterprise Strategy Group (ESG) below for the “Cliff Notes” version of why Quantum QXS™ should make the short list of products you consider for your next disk purchase.
I remember when Avis used to market themselves as “When you’re #2, you try harder.” That’s what popped into my head when I learned of our position as a Challenger in Gartner’s Magic Quadrant General-Purpose Disk Array report. A Challenger in Gartner’s vernacular is a vendor that “executes well enough to be a serious threat to vendors in the Leaders quadrant. They have strong products, as well as sufficient credible market position and resources to sustain continued growth. Financial viability is not an issue for vendors in the Challengers quadrant, but they lack the size and influence of vendors in the Leaders quadrant.” Check out these recent articles on the Gartner Magic Quadrant report: The Register and StorageNewsletter.com.
Quantum has been providing storage and backup solutions for over 30 years — and we consider ourselves to be specialists in this market. Nonetheless, we do not control the rules of our own market (or its marketing). Bigger generalist players with unlimited marketing budgets often bend the rules, not always in the interest of customers. Here are three reasons not to believe everything they tell you in the deduplication appliance datasheets.