A good general rule for marketing is to always keep it focused on the customer—don’t talk about yourself. This blog breaks that rule, and you’ll find out why.
Fox Sports announced this week that the 51st Super Bowl “will be more awesome than usual” as it “will mark the first time that some of the on-field Super Bowl action will also be shot using a higher-resolution 8K camera.”
Top Three Reasons Not to Believe the Deduplication Appliance Datasheets : Reason #4 (There is always more)
To follow up on reason 2 (marketing metrics are not your metrics), I recently found another interesting case. I saw on the news that a major deduplication appliance vendor had just released new models. So, I downloaded and started reading their datasheets and technical presentations (as always), and one thing surprised me—the very high stream counts. The stream count was always accompanied by keywords such as “up to,” which means “less than or equal to,” so in other words nothing is guaranteed. Because the devil is always in the details, I searched for other keywords such as “concurrent (streams)” and so on without success. I also found strange figures, such as outbound replication stream counts higher than inbound, which is unusual. (Most customers need more “fan ins” than “fan outs.”)
There is nothing “magical” about Gartner’s Magic Quadrant report. Completing the questionnaire is certainly hard work and very time-consuming, but it’s nothing compared to what goes into developing the product that is being reviewed. But, it should be viewed as just one valuable piece of data you can use to find the best solution for your problem that fits your budget.
We could spend our days reading nothing but analyst reports, independent articles, and vendor white papers that cover the market and specific products as we try to understand what is coming next and how we are going to deal with it. But that wouldn’t leave much time for our day jobs. Check out the analyses from Gartner and Enterprise Strategy Group (ESG) below for the “Cliff Notes” version of why Quantum QXS™ should make the short list of products you consider for your next disk purchase.
I remember when Avis used to market themselves as “When you’re #2, you try harder.” That’s what popped into my head when I learned of our position as a Challenger in Gartner’s Magic Quadrant General-Purpose Disk Array report. A Challenger in Gartner’s vernacular is a vendor that “executes well enough to be a serious threat to vendors in the Leaders quadrant. They have strong products, as well as sufficient credible market position and resources to sustain continued growth. Financial viability is not an issue for vendors in the Challengers quadrant, but they lack the size and influence of vendors in the Leaders quadrant.” Check out these recent articles on the Gartner Magic Quadrant report: The Register and StorageNewsletter.com.
Quantum has been providing storage and backup solutions for over 30 years — and we consider ourselves to be specialists in this market. Nonetheless, we do not control the rules of our own market (or its marketing). Bigger generalist players with unlimited marketing budgets often bend the rules, not always in the interest of customers. Here are three reasons not to believe everything they tell you in the deduplication appliance datasheets.
So here’s some irony for you. We’re getting ready to make a major announcement next week about some new products that will help our customers manage massive unstructured data growth. We were at a studio last week filming our keynote, and it dawned on me that it was a good example of exactly the type of problem we’re helping customers solve. By the way, if you want to watch the keynote this Wednesday, October 12 at 8:30am PT, click here.
It was great to see two different pieces of industry news this week that validated our DXi technology as well as the ongoing strength of the deduplication appliance market as a whole.
Collection and analysis of large data sets is perennially hot. Remember Data Warehouses? ‘Big Data’ is just the latest buzzword for this trend. Admit it - it’s an alluring vision. Supposedly just save enough data and apply the right tools, and insight (and money) will rain from the clouds. Though frequently clothed in breathless hype, there is a kernel of truth here. You can find insight in rivers of data if you have the right tools. Organizations across a range of industries are successfully capturing and analyzing oceans of machine- and sensor-generated data with Splunk.
The experience of being stuck in traffic, late for an appointment, imagining alternative routes you might have taken if you’d only known what was ahead, is universal. As surveillance video finds new applications beyond traditional security purposes, improving transportation is an area a lot of people can get behind. When the City of Seattle recently faced a major highway closure, they used video surveillance to help the public find alternate routes, avoiding chaos and a significant public backlash against the project.