Is your creative agency seeing an influx of requests for video? If so, you’re not alone. As advertisers look for the latest ways to grab the attention of their busy and easily distracted customers, many are asking ad agencies to incorporate video into comprehensive campaigns that span print, TV, social media, custom apps, and beyond.
Does your video archive look more like a storage closet you’re afraid to open? Is it nearly filled to capacity with aging video tapes, external hard disk drives, optical media, old networking cables, and an assortment of other equipment? You’re not alone.
Another year, another new format – or ten! Broadcasters are now surrounded by a sea of formats. Everything from HD-SDI, streaming formats, 4K/UHD and last but by no means least the many variants of IP based transport mechanisms like J2K or SMPTE 2022. It’s an increasing challenge for the industry to handle the mixture of all these sources especially when distributing content to the many output channels a broadcaster needs to address on a daily basis. Adding custom graphics and branding to the video forces us to have multiple versions of the same clip, eating up storage space and increasing the need for video management. Meanwhile broadcasters are often still stuck having specialised devices for singular tasks - video server for video, graphics servers, audio systems and vision mixers to name just a few. This isn’t anything new but a solution is urgently needed as we’re seeing these new formats arrive constantly. As we gear up for IBC 2015, let's take a look at these basic concepts and the understanding of how an efficient broadcaster should ideally operate, and dive into the creation of a new video, graphics and audio workflow centered on Viz Engine as a powerful video playback system.
Video is not just for entertainment anymore. It’s transforming how people communicate in corporations, in universities—and in government organizations. I returned home last Thursday night from the Government Video Expo in Washington D.C., where our days were chock-full of conversations with the people who create video for defense and civilian agencies alike. One highlight at the 2014 #GVExpo was Geoff Stedman’s talk ‘The 7 Things the Beltway Can Learn from Hollywood About Video Workflows.’
The human brain is wired for conversation. And it’s also wired for beauty—we appreciate art and sunsets and gorgeous landscapes, architecture and racecars and winning jump shots. Perhaps that’s what makes video so powerful—it combines conversation with beautiful images. Our brains are wired for this combination of imagery and conversation, and the result is something that engages us. Today’s advances in camera, post-production, and broadcast technologies make it easier than ever to create super engaging content with video. It’s no wonder that digital storytelling is growing in both corporate America and government organizations—it gets the job done. Video tells a powerful story.