Pied Piper’s Erlich Bachman quips, "Today's user wants access to all their files, from all of their devices, instantly. That's why cloud-based is the Holy Grail. Now Dropbox is winning. But when it comes to audio and video files, they might as well be called Dripbox."
Storing data is easy (well, not that easy). But turning it into meaningful business value requires technology partners that know how to integrate well and create something bigger. Customers want products that can create a real solution to a real problem. That’s the Quantum approach and that’s why we’re so excited for this year’s VMworld. We’re “Kicking the Cartel” and helping companies break free from traditional, old school ways of storing and protecting data. If it’s time for your organization to break free from paying $2,500 per TB for backup software, stop by the Quantum booth at VMworld. We’ll show you how to create a different approach to storage that centers on the highest performance and the lowest TCO. We’ll be showcasing all of our technology at VMworld too, including our QXS hybrid storage for VM primary storage and our Artico NAS appliance for archiving. Sign up to meet with the Quantum Storage Experts at the show and you could win an Apple Watch too.
We’re really excited for VMworld this week - once again one of the best opportunities to showcase our technologies and the ways that we are helping customers rethink how they protect VMware data, as well as other data types. At VMworld, we’ll be talking about how “Backup is Busted.” What does that mean? Backup is Busted means that batch backup is not designed for protecting virtual servers, or other specialized, challenging data like large unstructured file content. When it comes to virtual servers and VMware data, we’ll be showcasing our vmPRO and DXi-V deduplication technology, which uses a unique approach to protecting VM’s. Rather than the traditional, network-and-resource intensive approach of doing batch backups in proprietary formats, vmPRO snaps VMs in native format, first prepping the VMs for maximum data reduction and network savings. vmPRO uses the native tools available in VMware, instead of treating VM’s like physical servers.
Why do companies continue to store that data on their most expensive, highest performance storage? A better approach – and a way companies can completely rethink their backup and archive approach to unstructured data – is to employ a tiered storage approach. Quantum is a specialist in designing tiered storage solutions for unstructured data – we’ve been doing it for years in the most demanding data environments like M&E, Government, and Oil and Gas. So we can use some of our core technologies and our core approach, to design tiered storage solutions for the data center.
There are two areas in the data center where we think companies can completely rethink how they are storing, protecting and providing access to their ‘non-flash’ i.e. ‘non immediate work’ data based on a tiered storage approach. And they can do it TODAY.
I was talking to an SMB customer this week, and he was raving about the benefits of deduplication. Deploying deduplication allowed him to completely rethink his data protection policies and reduce his management time. He’s in a smaller IT department where, as he said, “we have to wear many hats and don’t have the luxury of in-house specialists. It was so simple, no worries about backup windows, or any of those details that we used to regularly consider and tweak with the older backup system.” His statement got me thinking, the same type of change is happening with VM data protection. As noted in this previous blog from TeamQ, VM deployments are growing rapidly, but protecting VM data creates some unique challenges.