V isual effects (VFX) and post-production studios are facing rapidly rising demand for compelling visual content. To boost audience excitement and heighten engagement, directors and producers are incorporating an increasing number of VFX shots into their projects. Meanwhile, consumer interest in more immersive experiences are opening doors for VFX and post-production studios to investigate virtual reality (VR), augmented reality (AR), 360-degree video, and other innovative technologies.
Unfortunately, not all post-production professionals are prepared to capitalize on these trends. A recent survey of creative professionals by Quantum and postPerspective shows that many studios will need to develop a storage strategy better suited for the opportunities—and challenges—that lie ahead.
Here are three key insights from the survey:
1. Immersive video is on the horizon
At the moment, approximately 20% of respondents are producing VR, AR, or 360-degree video. But, an additional 40% anticipate working in those areas within the next two years.
What’s driving that trend? Technologies for consuming immersive media are becoming more inexpensive and more readily available. At the same time, the price of the equipment needed to create immersive content is now within range of more creative teams.
As many post-production professionals realize, however, generating more immersive video will require technology changes in addition to buying new cameras. More than 72% of survey respondents recognize they will need greater storage capacity—over 40% have already upgraded or anticipate upgrading their storage architecture.
2. Post-production professionals use a wide range of storage technologies.
As post-production professionals contemplate new storage purchases to support rising demand for VFX and the addition of immersive video, many will need to develop a more cohesive storage strategy. Survey respondents currently use a broad array of storage solutions, with many respondents using multiple types, including network-attached storage (approximately 50%), storage-area networks (50%), and direct-attached storage (17%).
Archiving solutions are similarly diverse. For example, 57% of respondents use removable drives for some archiving, 44% use digital tape, 23% archive to nearline disks, and 23% use cloud services. As they ramp up production to meet demand, many post-production teams will need to hone in on a single approach to archiving that will let them accommodate growing volumes of content while providing long-term accessibility.
3. Scalable storage will be critical.
When post-production professionals look ahead, many of them realize that scalability—for both production systems and archiving—will be a significant challenge. In response to an open-ended question, one respondent wrote, “Right now, our biggest concern is scalability of our SAN.” Another noted, “As I shoot in 4K and 8K, I need more storage.”
When you’re ready, start exploring Quantum storage solutions that can help you prepare for the road ahead.