A couple of weeks ago I was lucky enough to participate in the Cloud IT Expo in Santa Clara, getting a fresh look at what’s new in the cloud. One of the reasons for my being there was to reflect on the massive change that’s occurring around the cloud gateway market. These changes are important to note whether you are a gateway customer today – or not. So for those of you who were NOT at the Expo, here are my Ten Things to Know about What’s Happening with Cloud Gateways.
Nick Gold and Jason Whetstone from Chesapeake Systems begin the third season of their popular audio podcast series with an in-depth, wide-ranging conversation with Quantum's Alex Grossman and Skip Levens. In this episode, the Workflow Show dives into Alex and Skip's driving passion that they have carried with them since their early days at Apple: To make storage - as it becomes ever more complicated - more flexible and seamless to today's video end-users.
The human brain is wired for conversation. And it’s also wired for beauty—we appreciate art and sunsets and gorgeous landscapes, architecture and racecars and winning jump shots. Perhaps that’s what makes video so powerful—it combines conversation with beautiful images. Our brains are wired for this combination of imagery and conversation, and the result is something that engages us. Today’s advances in camera, post-production, and broadcast technologies make it easier than ever to create super engaging content with video. It’s no wonder that digital storytelling is growing in both corporate America and government organizations—it gets the job done. Video tells a powerful story.
Workflows are evolving as producers, large and small, are utilizing the full range of tools available to create compelling stories. Whether they're a post-production facility focused on motion design or a broadcaster delivering election results, collaboration and speed are core workflow requirements. The adoption of high resolution content has increased editorial flexibility, allowing visual effects and compositing teams to enrich the visual experience. At the same time, producers are managing a wider range of ingest sources, meaning editors have more content to draw upon. With all this increased complexity, storage solutions must meet demands for speed and capacity while remaining open and reliable.
I consider the attention industry analysts pay to emerging technologies to be an interesting barometer for the market. Not long ago I attended the Next Gen Storage Summit, where object storage was a key focus, and met with a long list of industry luminaries to discuss object storage and where it is headed. Lots of probing discussions about Lattus, as well as observations about use cases for various industries, that stand to benefit from more cost efficient, scalable and accessible storage. They have also echoed a sentiment consistently: Demand for capacity growth is real industry wide and there is clearly a mix shift toward unstructured content that is driving this.
As a marketing professional for over 20 years, I’ve seen many trends come and go. But one thing that hasn’t changed is the overwhelming sense of accomplishment you feel when your marketing message resonates with customers – when you hear them play back your value proposition in their own words with tangible examples of how you’re enabling business growth. It’s a victory that says we listened, we heard correctly, and we nailed it. This is especially true when you’re carving a new direction, such as launching a new offering that challenges the legacy way of doing business. I recently had one of those experiences when a group of Quantum folks had dinner with one of our customers, the fastest growing sports organization in the world.