If you’re in the media and entertainment industry, 4K is a term now nearly as ubiquitous as HD. And if your organization does post production, broadcast, or content distribution, odds are you are already working with 4K media, according to a new survey from Quantum and postPerspective.
Over the past month, I’ve been lucky enough to spend a lot of time out in the field – connecting with a lot of interesting customers at industry events and spending quality time with Quantum’s regional sales teams around the globe. One common theme across all of this seems to be a resurgence in interest in LTO technology, based on two dynamics and two use cases.
Requests for new video content are multiplying fast. Your company’s marketing group needs you to create product videos and customer success stories to support the next product launch. The events team wants you to post executive keynote addresses from an upcoming conference—preferably within a day after each talk is given. And as your company expands its salesforce, you need to produce a new series of training videos to bring team members up to speed.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.