It’s now been two months after a very rewarding NAB conference, and as the relentless pace of digital transformation in the M&E industry continues to accelerate, Quantum in parallel also hasn’t let our proverbial foot off the gas.
If you’re in the media and entertainment industry, 4K is a term now nearly as ubiquitous as HD. And if your organization does post production, broadcast, or content distribution, odds are you are already working with 4K media, according to a new survey from Quantum and postPerspective.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
One of the things I like most about the technology industry is that it is characterized by a relentless quest for improvement. There is always something newer, faster and better right around the corner. Never a dull moment. And always the drive to be first and best.