Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production.
Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Yet this competitive pressure has evolved the modern sports production workflow in to a marvel of efficiency where creative storytellers wrap the drama of the moment with compelling storylines, insights and statistics that deepen our appreciation of the game and can dip into an ocean of past games and content to round out the storylines of the moment.
After all, it’s important to not only capture the action in the highest fidelity from multiple angles to give the viewers the “best seat in the house,” but to make sure that the content can be marked and tagged for later use at a moment’s notice, wherever the production and storylines lead.
Compared to scripted television production – the highly spontaneous nature of sports production means that the value of sports content is immediate and ‘hottest’ as soon as the play ends well into the next viewing day – and needs to be pushed into multiple content formats as quickly as possible. Fans demand those highlight and ‘gotta watch’ plays on phones, tablets, the web and of course on their favorite news and sports channels.
And after the game is over – those same plays need to be stored where they can be recalled, and sifted for meaning so that the content can be recalled quickly into new production packages to get ready for the next game.
This of course means that Asset Managers that help organize and recall this content are being tasked with more than simple asset cataloging – they are becoming indispensable parts of the workflow that can truly automate production. The rate that content is growing – from better and more cameras to higher definition capture rates – is growing at astronomical rates and sports production managers should be thinking hard about how to manage that growth now.
The challenge of course is this: How can you manage the crush of new content, make sure its tightly integrated with your existing asset management and production automation, and scale to meet your projected growth without disrupting your operations?
Quantum helps customers meet these challenges today and is well known for the ‘StorNext Platform’ that anchors their production workflows. Almost every major professional sport league and sports channel leverages StorNext and StorNext optimized appliances today. They use a combination of technologies such as high-speed disk storage (Quantum QX-Series storage for building up their work-in-process SANs) and fast tape archive libraries (StorNext Archive Enabled Tape Libraries such as AEL 6K) knowing that their favorite production tools such as editors and asset and production automation tools will ‘just work’.
Lattus offers what many consider the ultimate goal for storing their content – a true extended online storage solution that is hihgly resilient, globally accessible, and fast enough for their high-pressure workflows. Best of all, a large extended online storage solution built on Lattus won’t need to be halted and migrated to new larger storage – Lattus can grow larger without forklift upgrades or downtime. Many customers crossed the ‘Petabyte barrier’ years ago with these technologies, and are now considering a new technology choice for coping with even the largest of ‘extended online archive’ needs – and that’s StorNext integrated Object Storage technology called Lattus.
Whatever your sports production need – the key is making the technology fit your workflow efficiently and not the other way around.
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For more on all things broadcast, post-production and sports video, check out StorNext.com.