Like most video production and post-production studios, your organization is probably implementing new tools to meet rising demand for finished content in multiple, high-resolution formats. Perhaps you are upgrading software or buying powerful new editing platforms that can manipulate and master such large files. However, to ensure that your workflow doesn’t have any bottlenecks in streaming 4K content, especially in an all-IP storage environment, understanding what kind of performance your storage infrastructure can deliver should be a high priority.
It’s now been two months after a very rewarding NAB conference, and as the relentless pace of digital transformation in the M&E industry continues to accelerate, Quantum in parallel also hasn’t let our proverbial foot off the gas.
If you’re in the media and entertainment industry, 4K is a term now nearly as ubiquitous as HD. And if your organization does post production, broadcast, or content distribution, odds are you are already working with 4K media, according to a new survey from Quantum and postPerspective.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
Make no mistake, 4K is here. Whether you work for a creative agency, post-production studio, or in-house video team, you probably have clients already requesting 4K content to satisfy the increasing appetite for compelling, ultra-high-definition content.
You feel the need for speed. Your post-production studio has numerous team members working on high-resolution video content. Whether they’re editing, animating, applying visual effects, matching colors, or making other contributions to projects, they need powerful workstations and high-performance storage that can keep up with these demanding tasks. Because they’re under tremendous pressure to meet tight deadlines, your team members can’t afford performance lags that can slow processes and ultimately jeopardize completion dates.