Government Video is Growing Like a Weed

The human brain is wired for conversation. And it’s also wired for beauty—we appreciate art and sunsets and gorgeous landscapes, architecture and racecars and winning jump shots. Perhaps that’s what makes video so powerful—it combines conversation with beautiful images. Our brains are wired for this combination of imagery and conversation, and the result is something that engages us. Today’s advances in camera, post-production, and broadcast technologies make it easier than ever to create super engaging content with video. It’s no wonder that digital storytelling is growing in both corporate America and government organizations—it gets the job done. Video tells a powerful story.