Demand for compelling video content is on the rise—and that’s probably great news for your production or post-production studio. But rapidly rising demand can present some storage challenges you’ve never faced before. As you work on more and more projects, your production files and video assets can consume a lot of capacity in your primary storage environment. Your used capacity will only increase as you move into higher-resolution formats that generate larger files.
Welcome to a new Quantum blog series about our Technology Alliance Partners. As you may know, we‘re looking to collaborate with world-class technologies to deliver proven joint solutions for our customers’ most demanding environments.
The demands of media delivery have evolved drastically over recent years, with more and more organizations producing often large volumes of video content for a range of uses. As that media landscape evolves, so too must the enabling tools, such as the MAM systems. Naturally with increasing numbers of media files being created, effective storage solutions are becoming increasingly important. Quantum StorNext provides great flexibility and performance for media workflows. By integrating Cantemo Portal with StorNext, our users can automate migration of content based on policies to more cost-effective long-term storage within Quantum.
If you’ve worked in storage for decades as I have, you’ve heard all the debates about which storage works best for each step in media workflows. But one thing that’s clear is that not every step has the same storage requirements, and that some kind of tiered storage strategy is needed. With every-expanding digital asset libraries, storing it all on high-performance disk isn’t practical or cost-effective. Traditional tiered storage is straightforward: store the most active, most recently used data on fastest, expensive disk storage, and store the less active, older data on slower, less expensive storage, generally tape or lower cost disk arrays. Hierarchical storage management (HSM) software was built to automate the data migration between tiers, and make file system access transparent regardless of where the data is stored. When the primary storage filled to a capacity watermark, for example, 90% of capacity, the HSM system would find the files that were least recently used and move them to the secondary tape tier until the disk storage had sufficient available capacity. This model of tiered storage was built for business data where the focus was containing costs. Disk storage was expensive, tape was cheap, and older business data was rarely relevant except for an occasional audit. The criteria was simply performance vs cost. But media workflows don’t manage business data. Here are the 3 biggest considerations for developing a new approach to workflow storage.
People and the companies they work for hoard data - it's a fact brought out in survey after survey. Hoarders are not always proud of their habit and are often curious about the options available. Contrary to popular belief, in many cases it is OK to hoard data. Sometimes it is necessary, and in many cases the data being saved can be of great value to the company. Having clarity on the purpose and requirements in your own organization will provide insight into best practices for maximizing the value of the content you keep with the greatest efficiency. There are four hoarder personas: Pacifist, Captive, Opportunist and Capitalist. Take a look and decide which of these best describes your situation, then get ideas on best practices and technologies for your situation.
As a marketing professional for over 20 years, I’ve seen many trends come and go. But one thing that hasn’t changed is the overwhelming sense of accomplishment you feel when your marketing message resonates with customers – when you hear them play back your value proposition in their own words with tangible examples of how you’re enabling business growth. It’s a victory that says we listened, we heard correctly, and we nailed it. This is especially true when you’re carving a new direction, such as launching a new offering that challenges the legacy way of doing business. I recently had one of those experiences when a group of Quantum folks had dinner with one of our customers, the fastest growing sports organization in the world.
Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production. Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Yet this competitive pressure has evolved the modern sports production workflow in to a marvel of efficiency where creative storytellers wrap the drama of the moment with compelling storylines, insights and statistics that deepen our appreciation of the game and can dip into an ocean of past games and content to round out the storylines of the moment. The challenge of course is this: How can you manage the crush of new content, make sure its tightly integrated with your existing asset management and production automation, and scale to meet your projected growth without disrupting your operations?
In the weeks since NAB Quantum has seen incredible interest in these three solutions because they resonate with the pressing issues that many broadcasters and post-production facilities face. Take 4K as an example. Many organizations know that they will move to 4K but they are not yet ready to replace their legacy systems. With Quantum’s StorNext Pro 4K solution, broadcasters and post-production facilities can quickly launch a new 4K workflow or add 4K capabilities to an existing Xsan or StorNext deployment. When there is an opportunity to move 100% to 4K the Quantum StorNext Pro 4K solution will easily scale with them. To be sure, Quantum is not the only vendor that has announced support for 4K workflows. However, just because some vendors say that they support 4K are they truly up to the task?