My thanks to Christophe Bertrand, a Senior Analyst at ESG, for his recent video which includes some interesting factoids from ESG’s 2018 Data Protection Landscape survey. The survey echoes my own observations as a member of organizations that care about such things, including the LTO Consortium, the Active Archive Alliance, and Quantum’s product marketing and product management team.
It’s so exciting to see today’s announcement that Quantum will be taking on a larger role in selling Dot Hill storage. This is not just another storage channel deal – let me explain why. The partnership of Quantum and Dot Hill began in workflow storage. Quantum enjoys a unique position in the market in serving the needs of the most demanding workflow storage applications – from video production to surveillance, cybersecurity and research. These applications have storage needs which are quite different from traditional corporate applications. They need different solutions. Both companies have noticed that there are adjacent markets and customer needs where tighter collaboration between us—leveraging the technology of Dot Hill and the technology and channel reach of Quantum—can deliver broader value to our customers and partners. Which brings me to the announcement today: Quantum is becoming the branded face of Dot Hill storage.
Contrary to popular belief, how you archive matters more than what or why you archive. For the broad market, the notion of non-archived data has become antiquated. Getting rid of old data means taking the time or investing in resources required to decide what data can be deleted, and most data managers do not feel comfortable making those decisions. So today virtually everything is being stored forever, generating huge repositories of data and content, and creating a great urgency to establish a data storage architecture that will thrive in this new “store everything forever” era.