The Evolution of Sports Broadcasting

What industry has the most demanding workflow? There are some good contenders, and Sports Broadcasting is among the heavyweights. Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production. Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Take a look at the "Evolution of Sports Broadcasting" and see for yourself where the future of the industry is headed.

Backup is Busted – Live from VMworld 2014

We’re really excited for VMworld this week - once again one of the best opportunities to showcase our technologies and the ways that we are helping customers rethink how they protect VMware data, as well as other data types. At VMworld, we’ll be talking about how “Backup is Busted.” What does that mean? Backup is Busted means that batch backup is not designed for protecting virtual servers, or other specialized, challenging data like large unstructured file content. When it comes to virtual servers and VMware data, we’ll be showcasing our vmPRO and DXi-V deduplication technology, which uses a unique approach to protecting VM’s. Rather than the traditional, network-and-resource intensive approach of doing batch backups in proprietary formats, vmPRO snaps VMs in native format, first prepping the VMs for maximum data reduction and network savings. vmPRO uses the native tools available in VMware, instead of treating VM’s like physical servers.

Live from NAB – Not All 4K is Created Equal

4K technically is just a frame size–4096 pixels×2160 lines for cinema or 3840×2160 for consumer–but to achieve the quality that people expect from 4K, you need more than just a high-resolution image. You also need a frame rate of 24 frames per second or greater, and a compression codec that doesn’t degrade the 4K image quality. The dirty little secret is that it’s really hard to stream 4K content at this rate without dropping frames on a shared storage system, so some workflow storage vendors are reverting back to direct attached storage to support their 4K claims. That means that you’ll need to modify your workflow for 4K to download locally for edit instead of accessing directly from shared storage. Say goodbye to the collaborative environment that’s shortened your production cycles to meet the tight deadlines that drive this competitive industry.

Live from NAB – StorNext in the Cloud Demo

Content production had never been a simple process, but the number of moving parts and scale involved has grown to global proportions. Even a low-budget film might shoot in the rainforest in Costa Rica, edit in Vancouver, add visual effects in Korea, color-correct in Toronto, and finish in Hollywood. At the same time, there’s more pressure to transcode and deliver content worldwide on more platforms that ever before. All of this without the added complexity of making and transmitting duplicate copies between remote teams. That’s where cutting edge storage technologies and workflow automation tools head to the cloud with StorNext in the Cloud. StorNext in the Cloud lets you use the same workflows you use today, but now you and your team can work remotely, sharing content stored on Quantum’s Lattus object storage with all the scalability, flexibility and security you need, automatically managed by StorNext Storage Manager. With a StorNext and Lattus cloud-based workflow there’s no need to integrate your workflow into a cloud that’s not built for media. Instead, you can keep using the tools from the broad ecosystem of StorNext solution partners.