Collection and analysis of large data sets is perennially hot. Remember Data Warehouses? ‘Big Data’ is just the latest buzzword for this trend. Admit it - it’s an alluring vision. Supposedly just save enough data and apply the right tools, and insight (and money) will rain from the clouds. Though frequently clothed in breathless hype, there is a kernel of truth here. You can find insight in rivers of data if you have the right tools. Organizations across a range of industries are successfully capturing and analyzing oceans of machine- and sensor-generated data with Splunk.