The Evolution of Sports Broadcasting

What industry has the most demanding workflow? There are some good contenders, and Sports Broadcasting is among the heavyweights. Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production. Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Take a look at the "Evolution of Sports Broadcasting" and see for yourself where the future of the industry is headed.

Modern Sports Production – Managing the Crush of Content

Capturing the drama and excitement of live sports has become the ultimate high-wire act in modern television production. Consider the pressures of covering a live event with no second takes, millions of highly discriminating and knowledgeable customers scrutinizing your every move, and that every play has the potential to make history. Yet this competitive pressure has evolved the modern sports production workflow in to a marvel of efficiency where creative storytellers wrap the drama of the moment with compelling storylines, insights and statistics that deepen our appreciation of the game and can dip into an ocean of past games and content to round out the storylines of the moment. The challenge of course is this: How can you manage the crush of new content, make sure its tightly integrated with your existing asset management and production automation, and scale to meet your projected growth without disrupting your operations?