At the recent Hollywood Post Alliance Tech Retreat the conversations and reporting centered on the expected technologies: 4K/UHD, laser cinema projection and the latest cameras. But one topic was a surprise: HDR video. This kind of ‘better than real life’ imagery is exactly what creative professionals are looking for. Imagine this complete range of dynamic lighting for imagery applied to an entire clip of video and you start to see why people are excited. But can this HDR technique be applied to post and broadcast video workflows?