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Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors.
“Business opportunities are like buses, there is always another one coming.” This is a favorite quote of mine, largely because of the truth that it speaks; specifically, that it takes much more than an opportunity or idea to ultimately have its inherent benefits or value come to fruition. Thinking about existing capability, understanding the business transformation required, and then properly executing these changes are all critical steps to achieving success.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
Is your creative agency seeing an influx of requests for video? If so, you’re not alone. As advertisers look for the latest ways to grab the attention of their busy and easily distracted customers, many are asking ad agencies to incorporate video into comprehensive campaigns that span print, TV, social media, custom apps, and beyond.
Does your video archive look more like a storage closet you’re afraid to open? Is it nearly filled to capacity with aging video tapes, external hard disk drives, optical media, old networking cables, and an assortment of other equipment? You’re not alone.
