W ow! It’s May already. Between Quantum’s global sales kickoff conferences, the NAB tradeshow, ISC West and a host of other events– April is always an invigorating month.
Over the past few weeks, I’ve been lucky enough to spend a good amount of time out in the field, connecting with a lot of interesting customers and collaborating with Quantum’s regional sales teams around the globe.
One common theme across all of this activity seems to be a resurgence in interest in LTO technology, based on two dynamics and two use cases:
- Hyper growth of unstructured data-sets and the need for low-cost storage at scale:
From large, hyper-scale data center environments to large media archives in Hollywood and London, our customers are using LTO tape as the basis for low-cost, long=-term archive storage.
- In the data center, LTO tape provides an offline copy to protect against ransomware and malware:
This one is driving customers, including those who have previously “gone tapeless,” to come back to LTO tape and start making that offline copy as a best practice.
With new innovations like LTO-8, as well as a strong technology roadmap now published through GEN-12, I believe LTO has a strong future and that the market will continue to grow.*
*That’s right – the LTO tape storage market actually grew in 2017 for the first time in years.
Speaking of…as part of the LTO consortium, Quantum – as well as HP and IBM – recently hosted a webinar where Phil Goodwin from IDC spoke about the changing use case of LTO, and why it is more relevant than ever in 2018. You can watch the webinar here.
And of course, if you want to talk about ways we can help you, please reach out.