This is Pt. 2 of Janet LaFleur’s 3 part series. You can find Pt. 1 here.

Monetization Squeezes Out Full Value

There’s never been a bigger rush to transcode and deliver content worldwide to more distribution channels than today. A broad range of new delivery platforms and new audiences can bring new value to legacy content, but only if your workflow supports it. If you’re not ready to release content quickly when a new distribution opportunity arises, re-process it for special features, or even re-use content in a new project, you’re leaving money on the table. And that’s not so easy to explain to your boss or your investors.

Unfortunately, most workflows are poorly set up to access, transcode and deliver content created years ago. First, the archive of digital assets must be searchable, preferably from a media asset management system, and it must be readily retrievable from long-term storage media. A surprising number of facilities fail at this step alone.

Less obvious is how transcoding and delivery operations can disrupt the workflow. “Real-time” workflow operations like edit, color correction, EFX, audio sweetening and ingest require shared storage that’s designed to deliver multiple streams of high-resolution content over Fibre Channel. In contrast, transcode and delivery (as well as rendering) need storage designed for much smaller files with high IOP performance over IP connections. Most media storage cannot support these “non-real-time” transcode and delivery operations while maintaining streaming performance so editors never experience a dropped frame. And slowing down new content creation for re-releases is certainly not an option.

The good news is that StorNext 5 workflows built with Quantum Lattus have specific capabilities that enable real-time and non-real-time operations to occur efficiently in the same storage infrastructure. StorNext 5 with Lattus help you seamlessly organize content based on whether it needs to be online for the real-time operations or can be in an object storage that extends your online storage and keeps content quickly and readily accessible for monetization. Because it’s built on object storage, Lattus provides long-term durability so your legacy content is as protected as it is accessible.

Together, StorNext and Lattus can deliver content efficiently over both SAN and Ethernet connections at rates appropriate for streaming over Fibre Channel for content creation and with high IOP performance over IP for transcode and delivery operations.  And with StorNext Storage Manager to automate moving content from online to extended online storage when projects are completed, you’ll have seamless access regardless of where the content is located.

With StorNext 5 and Lattus, you can extract full value of your content through monetization, without slowing down content creation. All in a seamless, integrated workflow that doesn’t disrupt your users or existing applications. No rush delivery needed.

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