It was great to be at NAB NYC last week and to meet with some of our customers that we didn’t get a chance to meet with at NAB Las Vegas, and also talk to some new prospective customers in the broadcast and production industries.
Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
StorNext 6 is the latest generation of Quantum’s shared storage and data management solution. It’s loaded with exciting new features, so I thought we’d pick off a few of them one at a time to explain how beneficial they can be to your media workflow. Our first deep dive is on FlexTier®, a technology that extends StorNext access to public and private clouds. Besides having a cool name, I wanted to hear exactly why it is a “must have” for content creators. Logically, I went to Greg Holick, our director of cloud storage solutions at Quantum and our resident FlexTier expert. Below are excerpts of our discussion about FlexTier and why it’s a real game-changer.
Virtual reality (VR) is here. In the last few years, the emergence of new, innovative multi-camera systems has enabled producers to more easily capture the high-resolution 3D 360-degree video required for creating stunning VR experiences.
Pied Piper’s Erlich Bachman quips, "Today's user wants access to all their files, from all of their devices, instantly. That's why cloud-based is the Holy Grail. Now Dropbox is winning. But when it comes to audio and video files, they might as well be called Dripbox."
More and more universities are assembling on-campus video production teams to meet rising demand for video content. From admissions offices and alumni associations to research teams and campus security, an array of departments are working with video production teams to create professional-quality media and manage content meant to promote the university, advance research, and help protect people and property.
The Content and Communications World show at NY’s Jacob Javitts convention center next week has grown since the early days when SATCON was held at the Hilton. The event now boasts of 7000 attendees and the number of exhibitors have tripled to 300 in the past 10 years.
I love working with customers that we’ve watched grow and evolve. One of my favorite success stories is Matt Silverman, who founded motion design studio Swordfish in San Francisco with one Mac Mini and some direct attached storage. These days, Swordfish has an impressive client list that includes Sony, Microsoft, and Apple, and their growing team works on projects where 4K footage and large 3D renders are commonplace. Data is the core of Swordfish – like so many other companies, lost data means lost business. As a motion design studio, however, Swordfish has different storage needs than your traditional post house. They needed a robust, redundant network backbone that was compatible with many professional graphics and video software applications.
The demands of media delivery have evolved drastically over recent years, with more and more organizations producing often large volumes of video content for a range of uses. As that media landscape evolves, so too must the enabling tools, such as the MAM systems. Naturally with increasing numbers of media files being created, effective storage solutions are becoming increasingly important. Quantum StorNext provides great flexibility and performance for media workflows. By integrating Cantemo Portal with StorNext, our users can automate migration of content based on policies to more cost-effective long-term storage within Quantum.
By 2020, 3.3 trillion hours of video will be captured globally, generating 859 PB of data. In my meetings with customers looking to implement new video surveillance systems, I’ve seen a great deal of enthusiasm for the possibilities the latest camera technologies offer, as well as for the opportunities to leverage innovative new analysis tools. These conversations have changed substantially over just a couple of years, as new use cases for video surveillance have emerged. Organizations are just starting to understand the fact that they’ll need a more sophisticated approach to storage if they want to make full use of the new tools available to them and cope with longer retention requirements, all while keeping the total cost of ownership manageable. The storage approach they choose can either become the limiting factor for what they want their system to accomplish, or it can enable video surveillance to become a true business asset. In a new whitepaper, Josh Woodhouse, a senior analyst with IHS, explores the key considerations for implementing storage to support a modern video surveillance infrastructure.
Whether it’s adding search and edit capabilities for captions and subtitles, enhancing chat and messaging modules, or publishing directly to Facebook and Twitter, Quantum partner Dalet is continuously working to streamline the content creation process with their media asset management (MAM) solutions. Quantum StorNext is tightly integrated with Dalet MAM solutions to further streamline workflows by seamlessly and automatically moving assets between disk, tape, object storage and cloud resources. Today, we’re sharing what’s new with Dalet and what they’ll be showing at IBC.