Corporate Video

Those who have attended IBC in Amsterdam at some point in their career know that participating in the show is like briefly transplanting oneself into an alternate universe for 5 days.  What the rest of the world knows as Friday, Saturday, Sunday becomes IBC Day 1, IBC Day 2, IBC Day 3, etc.  Maneuvering between […]

Potentially career limiting self-confession – I’m not a Patriot’s fan. Even after living in Boston for a number of years, I have yet to be in a situation where I have wanted the Patriots to win a single NFL football game. Perhaps it is my natural inclination to support those things in life categorized as […]

Requests for new video content are multiplying fast. Your company’s marketing group needs you to create product videos and customer success stories to support the next product launch. The events team wants you to post executive keynote addresses from an upcoming conference—preferably within a day after each talk is given. And as your company expands its salesforce, you need to produce a new series of training videos to bring team members up to speed.

Branded video content is all the rage– and for good reason. Already accounting for over half of consumer internet traffic, video will be over 80% of the internet as we know it by 2019. Study after study has confirmed that video is undoubtedly the most powerful medium to connect with customers, employees, and investors (a.k.a. everyone who’s anyone to a business). What’s more, as the Association of National Advertisers report on the rise of the in-house agency observed, companies are increasingly bringing creative work, including video production, in-house. Some of the most progressive brands, like Red Bull and Marriott, run full-blown corporate studios. This trend is expected to continue, as marketing leaders cite several factors for the shift; most notably, speed of project turnaround and a desire to own engagement and conversion data surrounding branded video content. So, in essence: content is king, video content is everything, and leading brands who get this are taking video content management inside.