Six Requirements to Ensure Your Storage Environment is Ready to Handle the Rising Demand for Corporate Video

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Requests for new video content are multiplying fast. Your company’s marketing group needs you to create product videos and customer success stories to support the next product launch. The events team wants you to post executive keynote addresses from an upcoming conference—preferably within a day after each talk is given. And as your company expands its salesforce, you need to produce a new series of training videos to bring team members up to speed.

Your in-house video production team was assembled for just this kind of work. Using an in-house team lets you respond quickly to new requests, control access to content, maintain strong brand consistency across assets and—if all goes as planned—spend less money compared with outsourcing to external agencies.

But to fulfill that growing number of requests, you might need to reassess your video storage solution. Carving out space in a large environment that is shared across multiple departments won’t work—performance would likely to be subpar, you may be continually asking for more capacity and, as you consume more network bandwidth, other enterprise applications would suffer.

You need a dedicated solution. But what should it look like? Meeting the following six requirements will be essential for supporting your growing number of corporate video projects.

  1. High Performance
    Your team is producing more and more videos—and many of them are in HD or 4K formats. To maximize productivity and meet tight deadlines, you need high-performance storage that can provide your team with a responsive experience, even as they work on multiple streams of high-resolution video. Look for key features like quality of service (QoS) to ensure you can dedicate sustained performance where you need it most.
  2. Scalable Capacity
    How many projects did you complete last quarter? Chances are the number will be higher this quarter. You need a storage solution that can grow as you do, providing the capacity for more projects with larger, high-resolution files. The solution should also support a growing number of team members so you can add people easily without performance degradation.
  3. Active Archive
    You may be thinking, “I need to keep all of my completed projects on primary storage forever so I can easily access and manage them.” This strategy may have worked in smaller environments with fewer projects, but it may not scale and will quickly become cost-prohibitive, as well as kill overall storage performance. You need an archive solution that will let you easily offload finished work to more cost-effective storage and free up space on your high-performance production system. Whether you use data tape, a cloud archive or something else, your archive solution should enable your team to access completed projects quickly and easily so you can remonetize content as needed.
  4. Integration
    Your team members shouldn’t have to change their workflows or learn new video production applications just because you installed a new storage solution. You need a solution that will accommodate their preferred software and integrate seamlessly with your existing media asset management (MAM) system and archive solution.
  5. Affordability
    Whether you’re part of a midsized company or a large global enterprise, your team needs to keep costs under control. You need a storage solution that will provide sufficient performance and capacity without busting your budget. The best bet is a solution that lets you start small and expand economically as your requirements change.
  6. Collaboration
    The days of having one video person managing all the projects for one location are long gone. The number of projects have grown, deadlines have become tighter and you’re now supporting requests from multiple locations. You may even have geographically dispersed team members. You need a shared storage environment with a single namespace so team members can seamlessly collaborate on projects regardless of location. Look for a solution that can also easily share content by leveraging the public cloud.

The right storage solution can help you keep up with a rising volume of requests for compelling content while enabling you to streamline management and control costs. Learn how the Quantum Xcellis® Foundation scale-out network-attached storage (NAS) solution can help you address all your storage requirements for corporate video. Check out this brief one-sheet and then dig deeper into Xcellis Foundation capabilities.

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