Three Key Takeaways from a New CMMA Survey on Corporate Video Trends

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The days when corporations farmed out all video production projects to outside agencies are coming to an end. As the costs of cameras and production systems fall, and a greater number of employees have the requisite skills for producing professional-quality videos, more and more corporations are building in-house teams. Keeping video production in-house can not only reduce costs, but also enhance agility and maximize control over content.

Whether your company is considering assembling a new in-house video production team or expanding your existing one, you’ll need to move quickly. Demand for corporate video is rising rapidly.

To accommodate this demand, you’ll need to do more than bring together the right people. You’ll also need to make some critical decisions—about everything from the video formats you’ll use to the ways you will archive growing volumes of new video content.

A recent survey of Communications Media Management Association (CMMA) members, conducted by Quantum and CMMA, helps pinpoint some important trends among leading corporations across a wide range of industries. Here are three key takeaways from the survey:

1. Corporations are ramping up in-house production

According to the survey, 75% of respondents anticipate producing more content in 2017 than 2016. In-house teams vary widely in terms of the number of projects they tackle each year, so while some teams will complete dozens more videos this year, others might only be adding a handful of new projects. Nevertheless, the trend is clear—the vast majority of existing in-house teams are increasing production.

2. Corporate teams are planning for future video formats

In-house teams recognize that working in high-definition (HD), 4K, or higher resolution formats is a good bet. Doing so allows them to produce better results now while helping to ensure that content created today can continue to be used in the future—as more content consumers opt for HD and ultra-high-definition (UHD) playback. The survey shows that 75% of respondents are working in HD and an additional 25% are working in 4K or better.

But interestingly, only 8% of teams currently deliver final content in 4K or better. They likely acknowledge the reality that while content consumers want high-quality video, relatively few are viewing that content on 4K/UHD screens.

3. Not all archiving strategies are fully developed

While most in-house teams are preparing to produce more videos, not all are well prepared to archive working files and final content. The survey shows that teams employ a broad array of strategies, from relying on IT services to do the archiving to using tape cartridges, tape libraries, and removable media. A small percentage (4%) simply leave content on production systems—a potentially risky and costly choice. In-house teams might be focusing their energy primarily on increasing video production, but they must implement effective archiving strategies to preserve valuable content and capitalize on opportunities to reuse and remonetize that content in the future.

Read the Full Survey Results

To learn more about key corporate video trends and some of their implications for in-house teams, read our eBook—The Changing Landscape of Corporate Video Production—to access all of the survey results. If you’re ready to explore storage solutions that can support your next move into in-house corporate video, visit

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