As always, I want to begin by expressing my sincerest wishes that this blog finds you all well. Very likely you are working remotely, like me. Like most. It’s our new world. In fact, recently we held our first very large virtual event, VirtualQ | NAB. It was focused on the Media and Entertainment industry with special interest for our Broadcast and Post-Production customers. Hopefully, you were able to attend one of the many sessions we offered over this 3-day event, which included discussions with technology Partners like Adobe, Dalet, IPV, and Teradici. If you missed any of these sessions, you can still check them out here. We were thrilled to have them share updates on their offerings, especially as they relate to new workflows that have now become intrinsic with remote collaboration, a change that has become more prevalent and is likely here to stay.
To me, this was the most recurring and central theme to what people were both talking and asking about. We also heard that at the beginning of our “remote-work” world, there was an initial scramble by companies who found their teams scattered and isolated from each other, who still required access to shared media resources to meet business objectives. The initial frenzy has mostly come and gone. Many studio and media production companies have adjusted by using new methods to access and share content, distribute it, and keep the entire workflow moving in order to maintain business continuity and monetize the final product.
I was lucky enough to speak with the following 4 partners during our event, and throughout I heard the constant theme of facilitating workflows and production in this new era of home studios and remote media projects. Here are a few of my takeaways that underscore this, and the new world of remote collaboration.
Adobe presented Productions in Premiere Pro that provides users the tools for organizing collaborative workflows and film projects. Productions was demonstrated with a virtual desktop interface and showed how remote users can access local storage, like StorNext, for shared project workflows.
Dalet shared how distributed resources, teams, and audiences are everywhere now. Cumulatively, this has necessitated the ability for remote creatives to take advantage of their offerings, which include cloud and hybrid cloud content access to maintain uninterrupted productivity.
We also heard how IPV is helping facilitate workflow and productivity in today’s world that’s relying on remote access like never before. IPV’s Curator provides the ability to ‘collaborate without borders’, enabling ongoing creative work from anywhere in the world.
Teradici provided us with a demonstration that showed how remote users, in your own home studio, for instance, can seamlessly maintain business continuity with ongoing access to workstations and applications. This is especially valuable for scenarios when moving everything to the cloud isn’t feasible, yet remote teams need ongoing access to shared assets to complete projects and meet deadlines.
It was truly exciting to hear how these partners are advancing technologies to facilitate and create new remote workflows and keep decentralized operations connected and productive. During our sessions, we heard that for the most part, the M&E industry has rapidly adjusted, with editors, colorists, producers, and collaborative workgroups working remotely and continuing production in “the new normal.” In fact, many already believe that remote workflows will continue, and with new resulting advantages. We’ll look at those in another blog, though.
The next step, of course, is to drill down into these new media workflows, and see the architecture, what capabilities users will have, and the simplicity to integrate these new methods into your own workflow. For these details, I invite you to stay tuned for the upcoming blog by my colleague, Everett Ward, where he’ll cover these workflows from a more technical perspective. Until my next blog, stay safe, happy, and healthy!