I was at the annual Sports Video Group (SVG) Summit last week, and as usual it was a great show focused on content management, and the use of technology to help enable the sports industry to provide entertainment to all of us.
Earlier this year we shared findings from a large-scale survey of North American video professionals about their use of flash-based storage. The highlights? Many organizations have already implemented flash-based solid-state drives (SSDs) into their storage environment as a way to boost performance for key video workflows—and additional organizations are planning to move to flash soon.
Millennials who grew up with YouTube are naturally looking to it as a first resource when they begin researching any topic of interest, and their parents are following suit. Automotive aftermarket giant Motorcar Parts of America (MPA) was one of the first companies to recognize this trend, and they saw video training as an opportunity to differentiate themselves from their competitors.
“Business opportunities are like buses, there is always another one coming.” This is a favorite quote of mine, largely because of the truth that it speaks; specifically, that it takes much more than an opportunity or idea to ultimately have its inherent benefits or value come to fruition. Thinking about existing capability, understanding the business transformation required, and then properly executing these changes are all critical steps to achieving success.
Like most video production and post-production studios, your organization is probably implementing new tools to meet rising demand for finished content in multiple, high-resolution formats. Perhaps you are upgrading software or buying powerful new editing platforms that can manipulate and master such large files. However, to ensure that your workflow doesn’t have any bottlenecks in streaming 4K content, especially in an all-IP storage environment, understanding what kind of performance your storage infrastructure can deliver should be a high priority.
It’s now been two months after a very rewarding NAB conference, and as the relentless pace of digital transformation in the M&E industry continues to accelerate, Quantum in parallel also hasn’t let our proverbial foot off the gas.
If you’re in the media and entertainment industry, 4K is a term now nearly as ubiquitous as HD. And if your organization does post production, broadcast, or content distribution, odds are you are already working with 4K media, according to a new survey from Quantum and postPerspective.
It’s time to step up the 4K planning. More and more frequently your clients are asking for 4K video so they can meet end-user demand for ultra-high-definition content. Even if you’re still delivering some SD and HD video, moving to 4K workflows now can help you future-proof your work—you’ll be able to remaster your production files more easily in 4K tomorrow if you work in 4K today.
One of the things I like most about the technology industry is that it is characterized by a relentless quest for improvement. There is always something newer, faster and better right around the corner. Never a dull moment. And always the drive to be first and best.
Thinking about adding a little flash to your workflow? You’re not alone. More and more, video production teams are incorporating flash-based solid-state drives (SSDs) into their storage environment as a way to boost performance for key post-production tasks.